Brand Tone

elegant, sophisticated, and quality-focused

Brand Values

• •Quality Craftsmanship
• •Elegance and Style
• •Heritage and Passion
• •Customer-Centricity
• •Aspiration & Self-Expression

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in terms like "handmade," "artisan," "genuine leather," "traditional craftsmanship," and "Istanbul heritage" to reinforce the brand's core identity.
• •Focus on Elegance and Timelessness: Use sophisticated and aspirational language that speaks to style, elegance, and enduring quality rather than fleeting trends.
• •Highlight the "Why": Connect products back to the brand's mission of inspiring self-confidence and self-expression. Explain how the bags are more than just objects but companions in the customer's life.
• •Maintain a Passionate and Authentic Voice: Let the family story and the passion for creation come through in the language. Avoid overly corporate or generic phrasing.
• •Visual Consistency Reinforces Verbal Tone: Ensure that the language used in copy is mirrored by the quality and style of photography and visual branding across all platforms. The imagery should also evoke elegance, quality, and craftsmanship.

Social Perception

niche brand specializing in quality leather goods, provider of luxury and durable items

Copy Examples

• •Headline: FOHM: Where Heritage is Handcrafted. Your Story, Elegantly Carried. Body: Discover the FOHM difference – a family legacy of passion, woven into every stitch of our genuine leather masterpieces. Elevate your style with a bag that's more than an accessory; it's a statement of timeless quality and self-expression.
• •Social Media Post (Image: Close-up of bag stitching/leather texture): The soul of FOHM lies in the details. Decades of Turkish craftsmanship, the finest genuine leather, and a passion for enduring elegance. This isn't just a bag; it's a handmade masterpiece designed to journey with you. #FOHMOfficial #HandmadeLeather #ArtisanCrafted #TimelessStyle # IstanbulLegacy
• •Product Description Snippet: Experience the FOHM [Product Name]. Meticulously handcrafted by our artisans, this genuine leather piece embodies our commitment to quality and sophisticated design. Designed not just to hold your essentials, but to elevate your every day with a touch of enduring elegance.
• •Email Subject Line: Unveil Your Signature Style with FOHM's New Leather Collection. Email Body Preview: Crafted with passion, designed for life. Explore the latest handmade leather treasures from FOHM and find the perfect expression of your individuality.
• •Brand Story Snippet for Website: From a small Istanbul workshop to a global vision, FOHM – Family of Handmade Masterpieces – has always been about more than just bags. It's about a legacy of craftsmanship, a dedication to quality, and a belief in the power of elegant design to inspire confidence.