Brand Tone

Helpful & Supportive, Expert & Authoritative, Value-Driven & Anti-Dealership, Eco-Conscious (Subtle), Approachable & Personable

Brand Values

• •Quality, Affordable Products
• •Trusted Information
• •An Engaging Customer Experience
• •A Company Culture That Empowers Employees To Thrive
• •Trust
• •Empowerment
• •Massive Action
• •Sustainability

Best Practices

• •Prioritize Helpfulness: Always frame copy around solving the customer's problem (lost key, broken fob, high dealer quotes). Use phrases like "We can help," "Here's how," and offer clear guidance.
• •Emphasize Expertise Confidently, Not Arrogantly: Use phrases like "We are the experts," "All we do is key fobs," but balance it with a commitment to customer support and making complex information understandable.
• •Highlight Value & Savings Clearly: Continuously contrast your prices and OEM quality with expensive dealership alternatives. Use direct comparisons and percentages where possible (e.g., "save up to 80%").
• •Maintain an Approachable, Human Voice: Incorporate relatable language (like "previously loved" fobs or acknowledging the "stealership" frustration). Share the brand's origin story or employee insights where appropriate to build connection.
• •Be Transparent and Build Trust: Clearly explain what OEM means, the nature of refurbished products (if applicable to the specific copy), and the terms of guarantees. Address potential concerns (like programming) proactively with solutions and support. Acknowledge that some vehicles require professional programming.

Social Perception

Generally Positive, with Caveats: Many customers are highly satisfied with the cost savings, product quality (OEM), and customer support, especially when programming is straightforward. Seen as a Cost-Effective Alternative. Helpful Resource. Concerns about Refurbished Products & Programming. Responsive Customer Service (Often).

Copy Examples

• •Headline: Stop Overpaying at the Dealership for Key Fobs! Body: Get the same OEM quality keyless remote for your car at up to 80% less. We're the experts, here to help you from purchase to programming. Lost your fob? Need a spare? We've got your back.
• •Headline: Your Car Key Experts are Just a Click or Call Away! Body: Don't let a lost or broken key fob ruin your day. At Keyless Entry Remote Inc., we provide genuine OEM replacements and easy-to-follow programming guides. Plus, our live support team is actually live and ready to help!
• •Headline: Smart Savings & Sustainable Solutions for Your Car Keys. Body: Choose refurbished OEM key fobs and save big while helping the planet! Our "previously loved" remotes are rigorously tested and guaranteed to work, giving you dealer quality without the dealer price tag.
• •Headline: Unlock Savings & Simplicity. Body: Finding the right key fob shouldn't be complicated or expensive. Our easy-to-navigate website and expert support ensure you get the perfect match for your vehicle, fast. And yes, we'll help you program it too!
• •Headline: From Our Family to Yours: Keys to a Happier Drive. Body: Founded on the idea of solving a common frustration, Keyless Entry Remote Inc. is committed to quality, affordability, and genuinely helpful service. We're not just selling key fobs; we're delivering peace of mind.