Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Friendly & Approachable, Trustworthy & Reliable, Slightly Innovative/Pioneering

Brand Values

• •Quality: Providing healthy, robust plants is a core principle.
• •Expertise: Sharing knowledge and offering well-grafted, superior plant varieties.
• •Customer Satisfaction: Ensuring a positive experience from purchase to delivery and beyond, with responsive customer service.
• •Passion for Plants: A genuine enthusiasm for horticulture and a desire to share unique and rewarding plants with others.
• •Accessibility: Making hard-to-find varieties available to home gardeners across New Zealand.

Best Practices

• •Lead with Passion and Expertise: Start by highlighting the unique qualities of the plants and the knowledge behind their cultivation. Don't just sell a tree; sell the experience and the expertise that ensures its success.
• •Maintain a Helpful and Encouraging Voice: Even when discussing technical aspects like rootstocks, explain them in a way that empowers the customer rather than intimidates them. Offer advice freely.
• •Emphasize Quality and Care: Consistently mention the health of the plants, the quality of the grafting, and the care taken in packaging and shipping. This reinforces trustworthiness.
• •Use Storytelling: Share the "why" behind the nursery – the passion for plants, the excitement of new varieties. Customer testimonials and success stories can also be powerful.
• •Be Authentic and Transparent: If there are challenges (e.g., limited stock of a rare item), communicate this openly. Honesty builds trust. Clearly state your mission and values.

Social Perception

Highly Positive, Reliable & Reputable, Knowledgeable Authority, Go-To Source, Specialist Provider

Copy Examples

• •Unlock a World of Flavour: Discover Rare & Exceptional Citrus, Expertly Grown for Your Kiwi Garden.
• •Ready to elevate your culinary creations? Our Yuzu trees, grafted onto robust Flying Dragon rootstock for compact growth, deliver that incredible aromatic zest prized by chefs. Imagine harvesting your own! We've nurtured these beauties so they arrive at your door healthy and ready to thrive.
• •Just in! A fresh batch of vibrant [Plant Name] looking absolutely stunning. 🌱 We take such pride in sending out top-quality, healthy plants, carefully packaged to ensure they reach you in perfect condition. Got questions about how to care for yours? Scott and the team are always here to help! #FlyingDragonNursery #NZGardening #GrowYourOwn
• •For over 30 years, Flying Dragon Nursery has been more than just a nursery; it's a passion project. We're dedicated to sourcing, grafting, and growing New Zealand's most exciting range of citrus and subtropical fruit trees. We believe everyone deserves to experience the joy of harvesting their own unique fruit, and we're here to provide the quality plants and expert advice to make it happen.
• •Tired of the same old fruit? This week, we're shining a spotlight on our incredible [Rare Fruit] collection. These aren't your average supermarket finds! Learn why they're special and how you can grow these exotic treasures right in your backyard. Plus, get Scott's top tips for [Seasonal Care Topic].