Brand Tone

Enthusiastic and Passionate, Community-focused and Inclusive, Helpful and Knowledgeable, Friendly and Approachable, Professional and Reliable

Brand Values

• •Passion for Flying Disc Sports
• •Community Building
• •Customer Satisfaction
• •Accessibility and Inclusivity
• •Quality and Expertise
• •Growth of the Sport
• •Environmental Consciousness (Emerging)

Best Practices

• •Speak the Language of the Community: Use terminology and share enthusiasm that resonates with disc golf, ultimate frisbee, and other flying disc enthusiasts. Show genuine passion.
• •Prioritize Helpfulness and Guidance: Frame copy to educate and assist customers, whether they are beginners looking for their first disc or experienced players seeking specific gear. Offer tips, guides, and clear product benefits.
• •Foster a Sense of Belonging: Use inclusive language. Highlight community events, user stories (with permission), and the shared joy of the sport. Make everyone feel welcome.
• •Maintain an Enthusiastic and Positive Voice: Let the excitement for the sports shine through in your wording. Even when providing technical details, keep the overall tone upbeat and encouraging.
• •Balance Passion with Professionalism: While being friendly and enthusiastic, ensure that essential information regarding products, services, and policies is clear, accurate, and instills confidence in the brand's reliability and expertise.

Social Perception

A Reliable and Trusted Retailer, Supportive of the Disc Sports Community, Knowledgeable and Passionate, Customer-centric, A Go-To Source for All Things Flying Disc

Copy Examples

• •Weekend forecast: 100% chance of epic throws! ☀️ Get your crew together, grab your favourite discs from the Store, and hit the course! Tag us in your awesome shots – we love seeing our community in action! #FlyingDiscStore #DiscGolfAustralia #UltimateFrisbeeFun #GetOutsideAndPlay
• •New to the game? No worries! The [Disc Name] is designed for a smooth, straight flight, making it perfect for learning those all-important throwing techniques. Our team is always here to help you pick the right gear to start your disc sport journey. Let's get you flying! #DiscGolfBeginner #FrisbeeFun #YourAdventureStartsHere
• •Feel the Flight! Whether You're a Pro or Just Starting, We've Got Your Gear!
• •Australia's Biggest Range of Flying Discs & Good Times! Come on in, the air's great!
• •Since 2009, Flying Disc Store has been dedicated to fueling Australia's passion for disc sports. We proudly offer the widest selection of high-quality discs and gear, backed by expert advice and fast, reliable shipping. Your game is our priority.