Brand Tone

Artistic & Expressive, Vibrant & Youthful, Passionate, Direct & Product-Focused

Brand Values

• •Creativity & Artistry
• •Self-Expression & Individuality
• •Quality
• •Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (artistic, expressive, passionate, youthful), core values (creativity, self-expression, quality, uniqueness), approved vocabulary, and "voice" examples. Share this with anyone creating content.
• •Emphasize Visual Storytelling in Text: Since the brand is highly visual and art-focused, use descriptive and evocative language that paints a picture, even in text-only formats. Mirror the vibrancy of the designs in the words used.
• •Focus on "You" and Self-Expression: Frame copy around the customer and their desire to express their individuality. Use phrases like "your style," "express yourself," "uniquely you."
• •Maintain Enthusiasm and Passion: Let the brand's love for art and design shine through in the copy. Use an upbeat and engaging tone that reflects this passion.
• •Ensure Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a Facebook post, or an email newsletter, the tone and core messaging should feel cohesive and instantly recognizable as Flying7 (the phone accessory brand). Regularly audit content to check for consistency.

Social Perception

Limited Public Data, Visually Appealing (Implied), Potential Brand Confusion

Copy Examples

• •Headline: Unleash Your Inner Artist. Your Phone Case is a Canvas. Body: Don't just protect your phone, express your soul. Our curated collection of artist-designed cases transforms your tech into a statement piece. Find a design that’s uniquely you at flying7.com. #ArtOnTheGo #ExpressYourself
• •Headline: Ordinary is Over. Adorn Your Device. Body: Why blend in when your phone can stand out? Flying7 offers vibrant, unique designs that scream individuality. High-quality protection meets passionate artistry. Shop the collection! #Flying7Style #UniqueTech
• •Headline: More Than a Case. It's a Conversation Starter. Body: Get ready for "Where did you get that?!" Flying7 phone accessories are crafted for those who dare to be different. Fuel your passion for art and design, one case at a time. #StatementPiece #ArtisticAccessories
• •Headline: Your Vibe, Your Art, Your Case. Body: At Flying7, we believe your accessories should be as original as you are. Explore a world of color, creativity, and unique designs that let your personality shine. Quality cases, exceptional art. #PersonalStyle #TechAccessories
• •Headline: Dress Your Tech in Passion. Body: Flying7 delivers phone cases and accessories that are more than just functional – they're a fusion of art and technology. Discover designs that inspire and protect. What does your phone say about you? #ArtAndPassion #UniqueDesigns