Brand Tone

Confident, stylish, and exclusive, with an emphasis on quality and craftsmanship.

Brand Values

• •Quality & Craftsmanship
• •Style & Individuality
• •Exclusivity & Community
• •Confidence

Best Practices

• •Use Consistent Terminology: Stick to brand-specific phrases like 'Fly AF,' 'Society,' 'Elevate your look,' and highlight key quality markers like 'SUPIMA® Cotton,' 'Handmade in Peru,' 'Designed in Texas' across all platforms and communications.
• •Incorporate calls to action to 'Join the Fly Boy Society Club!' in various communications.
• •Showcase high-quality materials and craftsmanship in content.
• •Emphasize exclusivity and community to foster a sense of belonging.
• •Use confident and empowering language to resonate with the target audience.

Social Perception

A premium streetwear brand that offers high-quality, stylish apparel for individuals who want to stand out and express confidence. It is also perceived as a brand that values quality and attention to detail, fostering an image of an exclusive community for fashion-forward individuals.

Copy Examples

• •FBSC Fly AF
• •FBSC Supa-Fly
• •Unleash Your Style
• •Streetwear Clothing Reimagined
• •Join The Fly Boy Society Club!