Brand Tone

Confident & Bold, Expressive & Individualistic, Trendy & Fashion-Forward, Approachable & Inclusive (Implied), Quality-Conscious

Brand Values

• •Self-Expression & Individuality
• •Quality & Durability
• •Style & Sophistication
• •Customer Connection
• •Trend Relevance

Best Practices

• •Embrace "FLVR" as a Keyword and Concept: Consistently weave the idea of "flavour" (meaning unique style and personality) into the copy. Ask questions like, "What's your FLVR?" or use statements like, "Add some FLVR to your fit."
• •Use Confident & Active Language: Employ strong verbs and direct, assertive statements. Avoid passive voice or overly cautious phrasing. The copy should reflect the boldness of the designs.
• •Highlight Individuality & Expression: Frame products not just as clothing items, but as tools for self-expression and showcasing personal style. Focus on how the apparel helps the wearer stand out.
• •Balance Edgy with Sophistication: While the brand has an "edgy" and "urban" appeal, also incorporate elements of "sophistication" and "quality" in the language to reflect their stated blend of streetwear and high fashion.
• •Stay Current & Engaging (Especially on Socials): Keep an eye on relevant streetwear and fashion trends to inform a modern voice. Use language, hashtags, and references that resonate with the target audience on platforms like Instagram and TikTok, while ensuring it aligns with the core brand identity.

Social Perception

Stylish, modern, and individualistic streetwear brand that offers unique, high-quality, and expressive clothing.

Copy Examples

• •Instagram Post Caption (New Collection Launch): Stop blending in. Start standing out. The new FLVR collection just dropped – pieces designed to tell your story. Edgy, vibrant, undeniably you. 🔥 Shop now. #FLVRApparel #StreetwearSavage #ExpressYourFLVR
• •Website Banner Text: YOUR STYLE. YOUR FLVR. UNLEASHED. Discover apparel that’s as unique as you are.
• •Email Subject Line (Exclusive Offer): Exclusive: Your Next Statement Piece Awaits (Don't Miss This FLVR Drop).
• •Product Description Snippet (Graphic Hoodie): More than just a hoodie, it's a declaration. Crafted for bold expression and lasting comfort, this piece brings the vibrant FLVR of urban style right to your wardrobe. Made with premium materials, because your individuality deserves quality.
• •TikTok Video Concept (Text Overlay & Voiceover): (Visual: Quick cuts of diverse individuals confidently wearing different FLVR Apparel items) Voiceover/Text: Don't just wear clothes. Wear your FLVR. 🔥 Edgy. Vibrant. You. #FLVRApparel #StyleStatement #OwnYourLook