Brand Tone

Friendly and Approachable, Supportive and Informative, Passionate and Authentic, Conscious and Caring, Stylish and Modern

Brand Values

• •Quality and Efficacy
• •Child Comfort and Safety
• •Sustainability and Eco-consciousness
• •New Zealand Owned and Designed
• •Ethical Sourcing
• •Practicality and Ease of Use
• •Community

Best Practices

• •Speak Parent to Parent: Use relatable language that acknowledges the joys and challenges of parenthood. Incorporate a warm, understanding, and supportive voice.
• •Highlight "Kiwi-Designed" and "Mum-Invented": Reinforce the brand's local roots and the authentic origin story. This builds trust and a sense of community.
• •Balance Style with Substance: While showcasing the beautiful designs, always tie them back to the practical benefits: quality, comfort, absorbency, eco-friendliness, and ease of use.
• •Maintain an Uplifting and Positive Vibe: Focus on the joy, style, and "little sass" the brand brings to parenting, even when discussing practicalities like nappy washing.
• •Be Transparent and Educational: Clearly explain the benefits of the materials used (bamboo, recycled PUL, OEKO-TEX certification) and provide helpful, easy-to-understand information about using and caring for the nappies. This reinforces the brand's values of quality and care.

Social Perception

Trusted Quality, Effective Performance, Aesthetically Pleasing, Supportive of Parents, Eco-Friendly Choice, Good Value Despite Higher Price Point, Kiwi Brand

Copy Examples

• •Tired of nappy leaks and endless waste? 😟 Make the switch to Fluffy Ducks! Our Kiwi-designed modern cloth nappies are super absorbent, beautifully trim, and oh-so-gentle on your little one’s skin. 🌿 Plus, with our gorgeous, unique prints, your bub will be the most stylish in the playgroup! Join our flock of happy parents. Shop now and discover the Fluffy Ducks difference! #FluffyDucksNZ #ClothNappies #EcoBaby #NZMadeWithLove #HappyBumHappyMum
• •Welcome to Fluffy Ducks: Premium, Eco-Stylish Cloth Nappies. Designed by a Kiwi mum, for your precious little one. Experience the joy of our super-soft, ultra-absorbent, and easy-to-use nappies that are kind to baby and planet. Adventure-ready, from newborn snuggles to toddler tumbles! [Shop Our Collections] [Learn About Cloth]
• •Say hello to our latest head-turner! 🎉 The [New Print Name] nappy brings a pop of [describe colours/theme, e.g., playful Aussie charm] to your nappy stash. Crafted with our signature trim fit, silky suede-cloth lining, and thirsty bamboo inserts, it’s not just a pretty face – it’s designed for ultimate comfort and leak-proof performance. Because parenting is an adventure, and your nappy shouldn’t hold you back! Made with love and recycled bottles. ♻️
• •👋 Hello from Fluffy Ducks! Spoil Your Bub with Comfort & Style (Plus, a Little Treat Inside!)
• •Making Cloth Easy & Beautiful! Our Story: Why Fluffy Ducks Was Born from a Mum’s Mission. 💖 We get it, parenting is beautifully chaotic! That's why we created Fluffy Ducks – to bring you modern cloth nappies that are not only stunning and eco-friendly but also simple to use and incredibly effective. Read Sheree's story and join our supportive community! [Link to Blog/About Us] #FluffyDucksStory #ModernClothNappiesNZ #ParentingJourney #EcoConscious