Brand Tone

Caring and Thoughtful, Community-Oriented and Supportive, Reliable and Service-Focused, Passionate and Appreciative of Nature/Beauty, Informative and Helpful

Brand Values

• •Quality: Fresh, seasonal, and locally sourced blooms.
• •Customer Satisfaction: Outstanding service and memorable arrangements.
• •Community Support: Supporting local growers and community figures.
• •Sustainability: Locally sourced flowers to reduce environmental footprint.
• •Convenience: Free same-day delivery and easy online ordering.
• •Meaningful Connections: Helping people express sentiments and celebrate life's moments.

Best Practices

• •Emphasize 'Local' and 'Community': Consistently weave in references to Auckland, local sourcing, and community support (like the Eve Thomas sponsorship) to reinforce this unique selling proposition.
• •Use storytelling in blog posts and product descriptions to connect emotionally with the audience.
• •Maintain Clarity and Simplicity: Ensure the language is easy to understand, especially regarding services like delivery times, ordering processes, and product details.
• •Highlight the convenience of free same-day delivery to appeal to busy customers.
• •Showcase customer testimonials and reviews (once available) to build trust and credibility.

Social Perception

A trusted local florist for any occasion, known for quality, convenience, community support, and beautiful, fresh flowers.

Copy Examples

• •"Brighten someone's day with our stunning, locally-sourced bouquets, delivered free across Auckland today! Order by 2 PM."
• •"Supporting Auckland growers, one beautiful bloom at a time. Choose Flowers to Auckland for the freshest, most sustainable floral arrangements."
• •"Celebrate life's special moments with a meaningful gift. Our curated flower collections express your heartfelt emotions perfectly."
• •"Need flowers in a hurry? Our same-day delivery ensures your thoughtful gift arrives on time, every time."
• •"Flowers to Auckland proudly sponsors local Olympic swimmer Eve Thomas. We believe in supporting Auckland's talent!"