Brand Tone

Aspirational & Glamorous, Approachable & Customer-Focused, Trendy & Current, Inclusive

Brand Values

• •Elegance & Sophistication
• •Customer Satisfaction & Positive Experience
• •Quality & Style
• •Making Special Occasions Memorable
• •Accessibility & Convenience

Best Practices

• •Always Emphasize the "Special Moment": Connect the dresses to the significant life events they are for (prom, gala, quinceañera), highlighting how the dress will make the customer feel during that event (e.g., "unforgettable," "extraordinary," "star of the event").
• •Balance Glamour with Approachability: Use evocative and aspirational language ("sparkle," "elegance," "turn heads") but maintain a friendly, helpful, and encouraging undertone, especially in direct customer communications and social media interactions.
• •Highlight Solutions & Benefits: Focus on what the dress *does* for the customer – e.g., "feel confident," "find the perfect fit," "fast shipping for last-minute needs," "look stunning."
• •Incorporate Social Proof & Trends (Authentically): Leverage positive customer reviews and mentions of popular or "viral" styles, particularly on platforms like TikTok, to build trust and show relevance.
• •Maintain Visual & Verbal Consistency: Ensure that the language used in captions, product descriptions, and ads aligns with the glamorous and high-quality imagery presented on the website and social media feeds. Use consistent hashtags that reinforce brand identity and product categories.

Social Perception

Positive for Product & In-Store Experience, Trusted for Online Orders & Shipping, Seen as a Go-To for Formal Wear, Associated with Feeling Beautiful & Confident

Copy Examples

• •Headline: Make Your Night Unforgettable. ✨ Body: Find the gown that speaks to you. From show-stopping prom dresses to elegant evening wear, Flowers Dress Boutique helps you shine with confidence and style. Shop our new arrivals! #FlowersDressBoutique #DreamDress #SpecialOccasion
• •Headline: Curves that Captivate. Confidence that Shines. Body: Our Curve Collection is here to celebrate you! Discover stunning formal dresses designed for a perfect, flattering fit. Because every body deserves to feel fabulous. Link in bio. #InclusiveFashion #PlusSizeGlam #EveningGown #FlowersDressBoutique
• •Headline: From TikTok Viral to Your Next Wow Moment! 🤳💖 Body: You’ve seen them, you’ve loved them! Get your hands on our internet-famous dresses and experience the style and quality everyone’s talking about. Fast shipping ensures you’re ready for your spotlight. #TikTokMadeMeBuyIt #ViralFashion #PromGoals #FlowersDressBoutiqueAtlanta
• •Headline: The Perfect Dress for Your "I Do" Crew & Quinceañera Dreams! Body: From radiant bridesmaid gowns to breathtaking quinceañera dresses (and stunning options for the proud Mamas too!), we're here to dress your most cherished moments. Visit us in Atlanta or shop online! #BridalParty #QuinceañeraDresses #MotherOfTheBride #FormalWear #FlowersDressBoutique
• •Headline: Luxe Looks, Loveable Prices. ❤️‍🔥 Body: Step into elegance without breaking the bank. Our "Luxe for Less" collection features glamorous gowns that look and feel incredible. Get ready to turn heads at your next event! #AffordableLuxury #GalaReady #EveningDress #FlowersDressBoutique