Brand Tone

Energetic, Educational, and Approachable, balancing professionalism with playfulness. The voice is that of an expert guide making learning accessible and enjoyable.

Brand Values

• •Playful Learning
• •Growth Mindset & Resilience
• •Community & Connection
• •Well-being & Mindfulness
• •Professionalism & Adaptability

Best Practices

• •Lead with the Benefit, Not the Activity: Instead of saying "We teach juggling," say "We teach resilience through juggling." Focus on outcomes (stress reduction, team cohesion, growth mindset) and use juggling as the unique "how."
• •Embrace "Flop" as a Keyword: The word "flop" is a core part of their brand identity. Use it strategically to talk about failure, learning, and resilience. Phrases like "embrace the flop" or "learning from the flop" are uniquely theirs.
• •Balance "Play" with "Professionalism": In all copy, maintain the duality of the brand. Pair words like "playful," "fun," and "laughter" with "professional," "results-driven," and "meaningful." This assures corporate and institutional clients that the experience is not just frivolous but has a clear purpose.
• •Use Action-Oriented Language: The brand is about kinetic energy. The copy should reflect this. Use strong verbs like "energize," "engage," "build," "strengthen," and "transform." Avoid passive language.
• •Let Testimonials Tell the Story: Feature client quotes prominently across all platforms. Social proof is their strongest asset. Frame copy around testimonials, for example: "See why the USO called our program a 'clear success'" or "Find out why Duke University uses our workshops to decrease student stress."

Social Perception

Perceived as a unique, innovative, and highly effective partner for professional and educational development, delivering tangible results in team cohesion and personal growth. Seen as reliable, professional, and a memorable highlight.

Copy Examples

• •LinkedIn Ad: Your Team is Burnt Out. The Solution Isn't Another PowerPoint. Let's Play. Forget trust falls and awkward icebreakers. Our interactive, play-based workshops use the art of juggling to teach resilience, focus, and true collaboration. Energize your next conference or team offsite with Flow Circus.
• •Instagram Post: This is what real team building looks like. Not just sitting, but doing. Not just listening, but experiencing. We believe the path to a stronger team is paved with shared laughter and a few "flops" along the way. Ready to bring this energy to your team? #FlowCircus #TeamBuilding #CorporateWellness #GrowthMindset #PlayAtWork
• •Email Subject Line: The Breakout Session They'll Actually Remember. Hi [Name], looking for a keynote or workshop that breaks the mold? Flow Circus delivers interactive experiences that energize audiences and reinforce your event's core message. We use juggling and kinetic play to teach powerful lessons on resilience and collaboration. Let's make your event unforgettable.
• •Facebook Ad for Schools/Libraries: More Than a Show. A Skill for Life. We teach students and community members what it means to try, "flop," and try again. Our workshops use the fun of juggling to build confidence, focus, and a growth mindset. Perfect for staff development days, student leadership training, and community wellness programs. See why libraries and schools across the country love Flow Circus!
• •Website Homepage Banner: Drop the Ball. Pick up a new skill. We provide interactive keynotes and team-building workshops that use play to foster resilience, connection, and a growth mindset. Let's energize your team.