Brand Tone

Welcoming & Inclusive, Premium & High-Quality, Innovative & Adventurous, Health-Conscious & Mindful, Inspiring & Joyful, Sophisticated yet Approachable

Brand Values

• •Quality & Excellence
• •Diversity & Global Connection
• •Health & Wellness
• •Innovation & Creativity
• •Hospitality & Welcome
• •Joy & Sensory Experience

Best Practices

• •Embrace 'Akwaaba': Infuse all communication with a sense of warmth, welcome, and inclusivity. Start social media posts with inviting language.
• •Highlight Global Connection: Consistently weave in the international recipe aspect and the idea of a 'culinary journey' or 'world at one table.' Use phrases that evoke travel, discovery, and cultural appreciation.
• •Emphasize Premium & Healthy: Use descriptive words that convey quality (e.g., 'gourmet,' 'artisanal,' 'premium,' 'finest') and health benefits (e.g., 'wholesome,' 'clean ingredients,' 'naturally better,' 'heart-healthy olive oil').
• •Inspire Adventure & Creativity: Encourage experimentation with recipes. Use language that sparks curiosity and positions baking as a joyful, creative outlet. Ask questions to engage the audience about their own baking adventures.
• •Maintain Sophisticated Simplicity: While the flavors are sophisticated, the messaging around the baking process should remain approachable and easy, empowering even novice bakers to achieve great results. Avoid overly technical jargon.

Social Perception

Highly Positive, Seen as a Premium Offering, Innovative and Unique, Trustworthy, Inspiring for Home Bakers

Copy Examples

• •Headline: Explore the World, One Delicious Olive Oil Cake at a Time. Body: Tired of the same old cakes? Our award-winning mixes, crafted with premium olive oil and paired with recipes from over 45 countries, invite you on a global baking adventure. Welcome to a world of flavor. #FlourAndOlive #OliveOilCake #GlobalKitchen
• •Headline: Healthier Indulgence is Possible. Bake with Flour & Olive. Body: Say yes to dessert, guilt-free! Our cake mixes use wholesome, unbleached flours and heart-healthy extra virgin olive oil. Deliciously moist, naturally better. Taste the difference quality ingredients make. #CleanBaking #HealthyTreats #EVOOBaking
• •Headline: From Accra with Love: Our Akwaaba-Inspired Baking. Body: Our founder's multicultural journey sparked a mission: to bring the world together through the joy of baking. Inspired by Ghanaian hospitality ('Akwaaba' - Welcome!), Flour & Olive offers more than just cake mix; it's an invitation to connect. Share a slice, share a story. #BakingWithLove #CulturalConnections #WelcomeHome
• •Headline: Winner of the 'Oscars of Specialty Food'! Taste the Gold. Body: We’re blushing! Our Almond Olive Oil Cake Mix just won the sofi™ Gold Award! Experience the bakery-quality taste and sophisticated flavor that’s wowing judges and home bakers alike. Elevate your baking today. #AwardWinning #GourmetCakes #SpecialtyFood
• •Headline: One Mix, Endless Adventures. What Will You Bake Next? Body: Don't just bake a cake, create an experience! With our versatile olive oil cake mixes and a world map of inspiring recipes, your kitchen becomes a global bakery. From Moroccan Lemon Meskouta to Danish Layer Cake, where will your tastebuds travel? #BakingJourney #InternationalRecipes #CreativeBaking