Brand Tone

Helpful & Informative, Encouraging & Positive, Modern & Tech-Savvy, Trustworthy & Customer-Centric, Slightly Aspirational but Accessible, Eco-Conscious (Emerging)

Brand Values

• •Health & Wellbeing
• •Effectiveness & Efficiency
• •Ease of Use & Convenience
• •Customer Satisfaction
• •Innovation
• •Transparency
• •Environmental Responsibility

Best Practices

• •Emphasize Trust & Assurance: Consistently mention the satisfaction guarantee, free shipping, and customer support to build confidence, especially as a newer brand.
• •Be Relatable (The "Chore" Aspect): Acknowledge the common pain point that traditional flossing can be a hassle.
• •Show, don't just tell: Use visuals and videos to demonstrate the product's ease of use and effectiveness.
• •Highlight eco-friendly aspects: Emphasize the reduction in floss waste and use of recyclable materials.
• •Engage with customer reviews: Respond to both positive and negative reviews to show you care.

Social Perception

Innovative, reliable, customer-focused, and environmentally conscious. A modern brand that simplifies oral hygiene and saves customers money.

Copy Examples

• •Sig farvel til dyre tandlægebesøg med FlossPro. (Say goodbye to expensive dentist visits with FlossPro)
• •Den bedste investering i din mundhygiejne. (The best investment in your oral hygiene)
• •Aldrig har det været nemmere at få et sundt smil (It's never been easier to get a healthy smile)
• •Positiv anmeldelse (Positive reviews) Jeg har bemærket en stor forbedring i min mundhygiejne. (I have noticed a great improvement in my oral hygiene)
• •Revolutioner din mundhygiejne med sonisk teknologi. (Revolutionize your oral hygiene with sonic technology)