Brand Tone

Aspirational & Sophisticated, Culturally Rooted & Proud, Provocative & Thought-Provoking (Subtly), Community-Focused, Authentic & Story-Driven

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Modernity & Reinterpretation
• •Value Creation & Preservation
• •Self-Expression & Identity
• •Exclusivity & Community
• •Strong Hungarian Identity

Best Practices

• •Use a mix of English and Hungarian when appropriate, especially for taglines and culturally relevant content.
• •Emphasize the connection between Hungarian heritage and modern design in product descriptions.
• •Create content that sparks conversation and invites the audience to share their own stories related to Hungarian culture and identity.
• •Showcase the craftsmanship and quality of materials in visual content.
• •Maintain a balance between aspirational luxury and authentic storytelling.

Social Perception

Flores Nostri is perceived as a brand that blends Hungarian cultural heritage with modern luxury streetwear, fostering a sense of national pride and community among its followers, particularly within Hungarian-speaking audiences. They are seen as aspirational, authentic and engaged.

Copy Examples

• •"Long Live the Aristocracy" - Examining social structures in a taboo-busting way.
• •"IN BALANCE WITH OUR BELONGING AS VALUE PRESERVATION BECOMES VALUE CREATION"
• •"Magyar Luxus Streetwear Magyaroktól a Világnak" (Hungarian Luxury Streetwear from Hungarians to the World)
• •"Viseld büszkén azt, ami igazán fontos: a történetedet" (Wear proudly what is truly important: your story)
• •Flores Nostri ™ 'A történelem szálai összekötnek bennünket'" (Flores Nostri ™ "The threads of history bind us together")