Brand Tone

caring, trustworthy, and natural

Brand Values

• •Natural Wellness: A deep belief in the healing power of nature and providing natural alternatives to conventional products.
• •Efficacy: Commitment to creating products that deliver tangible results and relief for customers.
• •Quality and Purity: Using high-quality, pure ingredients like crystal mineral salts and essential oils, and adhering to high industry standards (TGA accredited).
• •Customer-Centricity: Focusing on customer needs, addressing their health concerns, and valuing their feedback.
• •Heritage and Trust: Honoring the legacy of the original brand and building trust through transparency and consistent quality.
• •Australian Made & Owned: Pride in their local roots and supporting Australian business.
• •Ethical Practices: Being cruelty-free.

Best Practices

• •Emphasize "Natural" and "Pure": Consistently use terms like "natural," "pure," "botanical," "crystal mineral salts," and "nature-powered" to reinforce the brand's core identity. Avoid overly chemical or pharmaceutical-sounding language.
• •Focus on Gentle Efficacy and Relief: Highlight how the products provide effective relief but in a gentle, natural way. Use words like "soothing," "eases," "comfort," and "harmony."
• •Incorporate Customer Language and Stories (Authentically): Weave in phrases and sentiments from genuine customer testimonials (like "magic juice" or "instant relief") to build trust and relatability. Always ensure authenticity.
• •Maintain a Caring and Empathetic Voice: Address the customer's needs and pain points directly and with understanding. Position the products as supportive solutions for their well-being.
• •Highlight Australian Heritage and Quality: Regularly mention "Australian Made" and any quality accreditations (like TGA) to build credibility and appeal to consumers who value local and high-standard products.

Social Perception

Florentine Gold is generally perceived very positively by its customers as a provider of effective, natural, and trustworthy wellness products.

Copy Examples

• •Headline: Find Your Natural Harmony. Relief is in Our Nature. Body: Tired of aches holding you back? Florentine Gold’s Natural Harmony Body & Joint Rub, made with pure Australian crystal mineral salts and soothing botanicals, offers the gentle yet powerful relief you’ve been searching for. Experience the difference nature makes.
• •Social Media Post: "It's like magic juice!" ✨ That's what Trish said about our Body & Joint Rub after it eased her excruciating hand pain in just 20 minutes! We believe in the power of nature to heal. Discover gentle, effective relief with Florentine Gold. #NaturalPainRelief #AustralianMade #FlorentineGoldStory
• •Product Description Snippet (for Tropical Guard): Embrace the outdoors, naturally. Our Tropical Guard, crafted with botanical essential oils, keeps you protected so you can enjoy every moment, worry-free. Pure, effective, and Australian made for your family's well-being.
• •Email Subject Line: Rediscover Comfort, The Natural Way with Florentine Gold. Email Body Snippet: For decades, Florentine Gold has been dedicated to harnessing nature's finest ingredients to bring you effective wellness solutions. From soothing joint rubs to pure deodorants, trust our Australian-made remedies.
• •About Us Snippet: Born from a passion for natural health in 1990, Florentine Gold continues a legacy of trust and efficacy. We carefully craft our Australian-made wellness products with pure crystal mineral salts and botanical oils, because we believe your body deserves the best nature has to offer.