Brand Tone

Aspirational & Elegant, Approachable & Engaging, Innovative & Modern, Story-Driven, Enthusiastic & Passionate

Brand Values

• •Authenticity & Storytelling
• •Collaboration & Partnership
• •Individuality & Expression
• •Quality & Craftsmanship
• •Accessibility
• •Innovation

Best Practices

• •Embrace Storytelling: Always look for opportunities to weave in the narrative behind each fragrance and collaborator. Highlight the "why" behind the scent.
• •Balance Aspiration with Accessibility: While showcasing elegance and celebrity, ensure the language remains inviting and not intimidating. Make customers feel they can be part of the story.
• •Spotlight the Collaborator: Authentically integrate the voice and persona of the celebrity or designer when promoting their specific fragrance. Use quotes or anecdotes where appropriate and genuine.
• •Use Sensory and Emotive Language: Fragrance is deeply personal and evocative. Use vivid descriptions that appeal to the senses and emotions, helping customers imagine the scent experience.
• •Maintain Enthusiasm and Passion: Let the copy reflect a genuine love for fragrance and excitement about new launches and collaborations. This passion can be infectious and engaging for the audience.

Social Perception

A Go-To Destination for Celebrity Fragrances, Innovative in the Fragrance Market, A Platform for Fans, Quality-Oriented, Engaging and Responsive

Copy Examples

• •Headline (Aspirational & Story-Driven): "Unlock the Essence of an Icon. Discover the [Celebrity Name] fragrance, exclusively at Scent Beauty." *Body:* "More than just a perfume, it's a story told in scent. Crafted in collaboration with [Celebrity Name], this fragrance captures [his/her/their] unique spirit and style. Experience it today."
• •Social Media Post (Engaging & Enthusiastic): "✨ Scent Spotlight! ✨ We're obsessed with the new [Fragrance Name] by [Collaborator Name]! What does this scent remind you of? Share your thoughts in the comments below! #ScentBeauty #[CollaboratorName] #NewCollection"
• •Email Subject Line (Innovative & Exclusive): "Be the First: Experience [New Fragrance Name] - A Scent Revolution by Scent Beauty." *Preview Text:* "Discover the future of fragrance. Unique collaborations, unforgettable scents."
• •Product Description Snippet (Elegant & Quality-Focused): "Indulge in [Fragrance Name], a masterfully blended eau de parfum. With captivating notes of [Note 1], [Note 2], and [Note 3], this signature scent embodies sophistication and timeless appeal. A testament to the art of fine perfumery, brought to you by Scent Beauty and [Collaborator Name]."
• •Website Banner (Approachable & Individuality-Focused): "Your Signature Scent Awaits. Explore unique fragrances designed to tell your story. Find your perfect match at Scent Beauty."