Brand Tone

Whimsical & Enchanting, Personal & Heartfelt, Nature-Inspired & Appreciative, Creative & Artistic, Gentle & Kind

Brand Values

• •Uniqueness & Individuality
• •Beauty of Nature
• •Handmade Craftsmanship & Quality
• •Joy & Emotional Connection
• •Customer Care & Personal Touch

Best Practices

• •Embrace Whimsy and Storytelling: Consistently use language that evokes a sense of wonder, magic, and the "fairy tale" inspiration. Share the founder's story and the inspiration behind collections.
• •Highlight "Handmade" and "Unique": Always emphasize that each item is crafted by hand with real flowers, making every piece distinct. Use phrases like "one-of-a-kind," "as unique as you are," "meticulously crafted."
• •Connect with Nature: Use descriptive words that reference flowers, gardens, seasons (especially summer), and the natural world. Share the "earth laughs in flowers" philosophy.
• •Maintain a Personal and Warm Voice: Write as if speaking directly to a friend. Be approachable, kind, and share the passion behind the creations. This is especially important in customer interactions, reflecting the positive experiences reported in reviews.
• •Focus on Joy and Beauty: Position products not just as accessories or decor, but as items that bring joy, peace, and a reminder of beauty into the customer's life. Use uplifting and positive language.

Social Perception

Highly Positive, Appreciation for Artistry, Trusted Seller, Gift-Worthy

Copy Examples

• •Carry a piece of eternal summer with you. 🌸 Our 'Summer's Whisper' phone case, handcrafted with real larkspur and forget-me-nots, is a tiny garden for your pocket. Each bloom is carefully preserved to remind you of nature's delicate artistry. As unique as your own story. ✨ #FloralNeverland #PressedFlowerCase #HandmadeWithLove #NatureInspired #UniqueAsYouAre
• •Spill the tea, not the beauty! 🌿✨ Transform your coffee table into a miniature enchanted garden with Floral Neverland's handmade resin coasters. Featuring real, hand-pressed botanicals, each coaster is a one-of-a-kind piece of art, crafted to bring a touch of whimsical charm to your home. Perfect for gifting or treating yourself to everyday magic. Shop our collection where flowers bloom forever. [Link] #FloralNeverland #ResinArt #FunctionalArt #HomeDecor #HandmadeGift
• •Let your treasured trinkets rest in a field of dreams. Our 'Petal Keepsake' jewelry dish is lovingly handcrafted from luminous resin, cradling delicate, real pressed flowers within. Inspired by the timeless allure of a secret garden, this dish isn't just a place for your rings and earrings; it's a daily reminder of nature's everlasting beauty. Each piece is unique, just like the treasures it will hold. Dimensions: Xcm x Ycm. Handmade with love in Vancouver, BC.
• •From a castle garden's inspiration to your hands... At Floral Neverland, every piece begins with a memory – the sight of summer flowers blooming endlessly. Founder Olivia Wang dreamt of holding onto that fleeting magic, and so, Floral Neverland was born. We meticulously handcraft each item, preserving real flowers so their beauty, and the joy they bring, can be a part of your everyday. Discover the story behind our creations and find a unique piece that speaks to you. [Link to About Us/Shop]
• •Watch magic bloom! 🌼✨ Day in the life of a flower artist: pressing, pouring, and creating a little piece of Floral Neverland just for you. Each swirl of resin and carefully placed petal is filled with love. What should we make next? #FloralNeverland #ResinCraft #DIYMagic #FlowerArt #HandmadeProcess #Crafty #Tutorial