Brand Tone

Approachable and Friendly, Knowledgeable and Passionate, Customer-Centric and Supportive, Creative and Innovative

Brand Values

• •Quality and Craftsmanship
• •Customer Experience and Support
• •Design and Aesthetics
• •Agility and Accessibility
• •Community and Collaboration
• •Transparency/Education

Best Practices

• •Prioritize a Helpful, Friendly Voice: Always write as if you're offering genuine, friendly advice to someone looking to improve their home. Avoid overly technical jargon unless explained clearly.
• •Showcase Passion and Expertise Subtly: Let your knowledge shine through in informative descriptions and helpful guides, rather than just stating you are experts. Explain *why* a certain material or weave is beneficial.
• •Focus on the Customer's Journey and Solution: Frame copy around how Floorplan Rugs makes the customer's life easier and helps them achieve their desired outcome (a beautiful, comfortable home).
• •Emphasize Quality and Craftsmanship with Specifics: Instead of just saying "high quality," mention materials, construction methods (e.g., "hand-woven," "power-loomed"), and the stories or inspiration behind designs where possible.
• •Maintain an Approachable and Authentic Persona: Use clear, concise language. Be relatable. If sharing about community projects or company values, do so in a sincere and engaging way.

Social Perception

Trusted Provider of Quality Rugs, Exceptional Customer Service, Knowledgeable Experts, Innovative and Design-Forward, Makes Rug Buying Easier

Copy Examples

• •Headline: More Than a Floor Covering, It's the Heart of Your Home. Body: At Floorplan Rugs, we believe a rug is where memories are made. Discover our curated collection of handcrafted and quality-designed rugs, and let our friendly experts help you find the perfect piece to tell your story. Experience the Floorplan difference today. Call to Action: Explore Rugs & Get Inspired.
• •Headline: Overwhelmed by Rug Choices? We Make it Simple & Beautiful. Body: Finding the ideal rug shouldn't be a hassle. Our passionate team at Floorplan Rugs is dedicated to guiding you through every step, from understanding weaves to choosing the perfect size. Quality craftsmanship and exceptional service are woven into everything we do. Call to Action: Chat With a Rug Specialist.
• •Headline: Design Your Dream Space, From the Ground Up. Body: Floorplan Rugs offers more than just unique designs; we offer a partnership in creating a home you love. From timeless traditions to modern statements, find a rug that reflects your style, backed by our commitment to quality and your happiness. Call to Action: Discover Our Collections.
• •Headline: The Art of the Rug, Delivered With Passion. Body: We know rugs. From the intricacies of a hand-knotted masterpiece to the durability of a power-loomed design, Floorplan Rugs brings expertise and a love for the craft to your shopping experience. Let us help you unroll a story in your home. Call to Action: Learn About Rug Craftsmanship.
• •Headline: Small Business, Big Support: Your Perfect Rug Awaits. Body: At Floorplan Rugs, you're not just a customer, you're part of our community. We're a Los Angeles-based company passionate about providing exceptional, one-on-one service to help you find high-quality rugs that transform your space. Call to Action: Shop Local, Style Global.