Brand Tone

approachable, knowledgeable, passionate, and customer-centric

Brand Values

• •Quality and Craftsmanship
• •Honesty and Transparency
• •Customer Focus
• •Design Expertise and Passion
• •Community Engagement
• •Agility and Adaptability

Best Practices

• •Speak with Passion and Expertise: Share your deep knowledge of rugs, their materials, and craftsmanship with enthusiasm. Don't just describe; tell the story behind the rug.
• •Prioritize the Customer's Journey: Frame your copy around solving the customer's problems and making their experience better, from selection to delivery. Emphasize ease, support, and satisfaction.
• •Be Authentic and Approachable: Avoid overly formal or jargon-filled language. Write as if you're having a helpful, informative conversation with a friend who loves design.
• •Highlight Quality and Craftsmanship: Consistently reinforce the value of handmade, natural fiber rugs. Explain *why* these qualities matter for durability, beauty, and feel.
• •Show, Don't Just Tell, Your Values: Instead of just saying you're honest, demonstrate it with transparent information about sourcing or pricing. Instead of just saying you're creative, showcase unique designs and collaborations like 'RugYourCity.'

Social Perception

provider of unique, high-quality rugs coupled with exceptional, personalized customer service. They are seen as knowledgeable experts who are passionate about their products and the stories behind them. The brand is trusted to provide honest information and a seamless purchasing process. Their commitment to craftsmanship and design is well-received.

Copy Examples

• •More than just a rug, it's a foundation. Discover handcrafted pieces at Floorplan Rugs that tell a story and transform your space with quality you can feel.
• •Tired of the endless scroll? We get it. At Floorplan Rugs, we curate only the finest handmade rugs, making your search for the perfect piece simple and inspiring. Let our passion for design guide you.
• •Unroll a masterpiece. Our 'RugYourCity' collection captures the soul of urban landscapes in every thread. Find a rug that's as unique as your story at Floorplan Rugs.
• •Experience the Floorplan difference: Honest advice, exceptional craftsmanship, and a team that genuinely cares about finding the perfect rug for your home. Let's create something beautiful together.
• •From ancient traditions to modern design, Floorplan Rugs celebrates the art of rug making. We're not just selling rugs; we're sharing our love for quality, creativity, and the stories woven into every fiber.