Brand Tone

Innovative, Professional, User-Centric, Enthusiastic

Brand Values

• •Comfort and Ergonomics
• •Innovation and Problem-Solving
• •Quality and Design
• •Enhancing User Experience
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (innovative, professional, user-centric), core values, key messaging points, and even a 'do's and don'ts' list for language. Share this with anyone creating content.
• •Focus on the 'Why': Always tie copywriting back to the core problem FlitLift solves – enabling extended, comfortable use of the Apple Vision Pro. Emphasize the benefit to the user (more immersion, longer sessions, less strain).
• •Speak to Your Specific Audience: Understand the Apple Vision Pro user – likely tech-savvy, appreciative of quality and design, and invested in their VR experience. Use language that resonates with them, avoiding overly casual slang while still being approachable.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visuals used across all platforms. If the tone is premium and innovative, the imagery and videography should match.
• •Review and Iterate: Regularly review published content across all channels to ensure it aligns with the desired tone. Gather feedback (internal and external) and be willing to refine the voice as the brand evolves, always keeping the core values in sight.

Social Perception

Positive, Niche but Appreciated, Dependent on Product Performance, Potentially seen as a 'Premium Accessory Fix'

Copy Examples

• •Headline (Website/Ad): "Unlock Hours of Weightless VR. Experience the Apple Vision Pro as Intended with FlitLift."
• •Social Media Post (Instagram/Facebook): "Say goodbye to pressure, hello to presence. The FlitLift cradles your Vision Pro, so you can lose yourself in new worlds, not in discomfort. ✨ #FlitLift #VisionProComfort #WeightlessVR #ErgonomicTech"
• •Email Subject Line: "Your Apple Vision Pro Just Got an Upgrade in Comfort."
• •Product Description Snippet: "Meticulously engineered for perfect balance, the FlitLift seamlessly integrates with your Apple Vision Pro, redistributing weight to virtually eliminate facial pressure and neck strain. Dive deeper, explore longer."
• •Tweet/X Post: "Tired of cutting your Vision Pro sessions short due to discomfort? The FlitLift is here to change that. Experience true VR freedom. Learn more: [link] #AppleVisionPro #VRComfort #FlitLift"