Brand Tone

Playful, sensual, and suggestive.

Brand Values

• •Playfulness
• •Sensuality
• •Confidence
• •Body positivity
• •Discretion

Best Practices

• •Embrace Playful Euphemisms & Suggestion: Use words like playful, tease, whisper, sensual, naughty, explore, and desire.
• •Incorporate Flirty and Peach Sensibilities: Use the term Flirty to imply fun, lightheartedness, and confidence.
• •Use Peach to evoke sweetness, softness, and a subtle sensuality
• •Subtly use the peach emoji association with buttocks if appropriate for the specific copy
• •Prioritize discretion, product efficacy, and supportive customer service based on customer reviews

Social Perception

A brand that is perceived as playful, confident, and subtly sensual, embracing body positivity and owning one's image.

Copy Examples

• •Explore your desires with our new Fetish Fantasy Limited Edition Beginners Crop.
• •Miss Flirty Peach On A Radical Adventure Zara: A sweet, playful, and somewhat sensual scent.
• •Tease and tantalize with our flirty new lingerie collection.
• •Whisper your secrets in our silky peach cream.
• •Indulge in a little naughtiness with our exclusive 'Peach After Dark' collection.