Brand Tone

Passionate & Enthusiastic, Modern & Stylish, Confident

Brand Values

• •Quality
• •Individuality & Self-Expression
• •Customer Focus

Best Practices

• •Use passionate and enthusiastic language when describing products.
• •Incorporate modern and stylish descriptions relevant to urban fashion and aviation.
• •Highlight the quality and durability of the t-shirts.
• •Encourage individuality and self-expression through clothing choices.
• •Focus on customer satisfaction by ensuring a smooth shopping experience.

Social Perception

Positive (among direct customers), Potential for Brand Name Confusion

Copy Examples

• •At Flight Faktory, we are more than just a clothing brand—we are a statement of individuality and confidence.
• •Redefine urban fashion with our aviation-inspired designs.
• •Experience the premium-quality tees that set you apart.
• •Express your unique style with our durable and stylish fabrics.
• •Join the Flight Faktory family and make a statement.