Brand Tone

Supportive and Empathetic, Professional and Knowledgeable, Solution-Oriented and Flexible, Approachable and Friendly

Brand Values

• •Flexibility
• •Customer Success & Partnership
• •Support & Reliability
• •Expertise & Know-How
• •Transparency

Best Practices

• •Emphasize "We Understand": Consistently use language that reflects empathy and shared experience ("We've been in your shoes," "We know what it takes"). This reinforces the supportive and knowledgeable aspects of the tone.
• •Focus on Solutions, Not Just Products: Frame offerings around how they solve problems for the customer (e.g., "Preserve your cashflow," "Reduce your burden," "Get up and running sooner").
• •Maintain a Partnership Lexicon: Use words like "partner," "together," "journey," "support," and "your success" to reinforce the brand value of customer success and partnership.
• •Be Clear and Straightforward: Especially when discussing finance options, maintain transparency and avoid overly complex jargon. Keep language accessible and direct to build trust.
• •Showcase Real Success Stories: Continue to use customer testimonials and detailed stories. Ensure the language in these stories reflects the brand's supportive, flexible, and expert tone, letting customers voice the brand values.

Social Perception

Trusted Partner, Flexible Financier, Knowledgeable & Experienced, Growth Enabler, Award-Winning & Growing

Copy Examples

• •Headline: Don't Let Equipment Costs Simmer Down Your Dreams. Body: Starting or upgrading your kitchen? Flexikitch offers flexible Rent-Try-Buy options and finance solutions designed for hospitality pros like you. Get the gear you need, the support you deserve. Let's build your success story, together.
• •Headline: Your Vision, Our Flexible Finance. Body: We've been there – the early mornings, the late nights, the passion. That's why Flexikitch offers more than just equipment; we offer understanding and tailored finance that bends to your business needs, not the other way around. Preserve your cashflow, pursue your passion.
• •Headline: Cook Up Success with a Partner Who Gets It. Body: From espresso machines to full commercial fit-outs, Flexikitch provides quality equipment backed by real industry experience. Our team doesn't just sell; we listen, advise, and support you every step of the way. Because your growth is our business.
• •Headline: Stressed About Upfront Costs? We're Flexible. Body: Get your kitchen operational faster with Flexikitch. Our easy finance and rental solutions mean you can get top-tier equipment now and own it later. Plus, enjoy peace of mind with ongoing servicing for your rentals. Focus on your menu, we'll handle the hardware.
• •Headline: Beyond the Transaction: We're Invested in Your Journey. Body: At Flexikitch, you're not just another account. We're passionate about helping Aussie hospitality businesses thrive. From expert advice to flexible plans that grow with you, we're here to back your dream. What are we building today?