Brand Tone

Empowering, Motivational, Supportive, Encouraging, Quality-Conscious, Assuring, Informative, Solution-Oriented, Accessible, User-Friendly, Modern & Innovative

Brand Values

• •Well-being & Performance
• •Quality
• •Customer Satisfaction
• •Innovation
• •Empowerment
• •Community
• •Passion for Fitness

Best Practices

• •Use language that empowers and supports *their* efforts (e.g., 'Enhance *your* well-being,' 'Support *you* every step of the way').
• •Highlight Benefits Over Just Features: While mentioning features like 'Wrist-based Heart Rate' is important, always connect them back to the tangible benefits for the user, such as 'stay in your target zone' or 'gain insights for a better night's rest.'
• •Maintain an Encouraging and Positive Lexicon: Use words that inspire and motivate (e.g., 'unlock,' 'achieve,' 'enhance,' 'vitality,' 'stronger,' 'vibrant').
• •Be Consistent Across All Channels: Ensure the defined tone is reflected everywhere, from the website product descriptions and 'About Us' page to social media posts, email marketing, and customer service interactions.
• •Feel the difference quality makes.

Social Perception

An encouraging online fitness store focused on mobility and recovery, with satisfied customers and high quality products.

Copy Examples

• •Feel the difference quality makes. #FlexFitVitality #FitnessJourney #CommunitySupport
• •Your Smartest Workout Yet: Discover the FlexFit Health Monitoring Watch.
• •Experience the FlexFit Advantage: Top-Tier Fitness Tools, Satisfaction Guaranteed, and the Latest in Wellness Innovation.
• •Great bit of kit, using both pre and post workout especially on leg day, help the recovery process ready for my next session.
• •Purchased this for my daughter and she loves it, comfortable can receive her messages fantastic purchase!