Brand Tone

Elegant & Sophisticated, Scientific & Trustworthy, Nurturing & Empowering, Conscious & Ethical, Approachable & Informative

Brand Values

• •Efficacy & Results
• •Quality & Purity
• •Science & Nature Integration
• •Customer-Centricity
• •Ethical Practices
• •Timelessness & Enduring Beauty

Best Practices

• •Anchor to Core Values: Always ensure copy reflects the brand's foundational principles: science-backed efficacy, natural ingredients, luxury, ethical practices, and empowering mature women.
• •Avoid overly technical jargon unless explained, and steer clear of fleeting trends, focusing on timeless appeal.
• •The "Love your skin at every age" tagline is a good guide.
• •Maintain Transparency and Trust: Clearly communicate about ingredients, testing (dermatologically tested, cruelty-free), and certifications (ECOCERT, vegan).
• •Adapt to the Platform, Not the Persona: While the delivery style might change slightly (e.g., more dynamic on TikTok), the core tone—elegant, scientific, nurturing, conscious—should remain consistent across all channels, from website to social media to customer service interactions.

Social Perception

Customers generally seem to perceive Fleurderm as a high-quality, effective skincare brand, particularly for mature skin and those seeking hydration and radiance. The active engagement with creators suggests a modern approach to building community and trust. Positive testimonials highlighted by the brand contribute to a perception of efficacy and customer satisfaction.

Copy Examples

• •Discover intelligent beauty today.
• •Effective, ethical skincare designed to let your skin bloom, at every chapter of life.
• •True radiance, rewarded.
• •Love your skin at every age.
• •Let your skin bloom.