Brand Tone

Aspirational, Practical, Quality-Conscious, Value-Driven, Confident, Customer-Centric

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction
• •Innovation
• •Durability & Functionality
• •Aesthetics
• •Sustainability
• •Trust & Integrity

Best Practices

• •Emphasize the transformative benefits of Flecor products, focusing on how they enhance spaces and lives.
• •Maintain a balance between aspirational language and practical advice for DIYers.
• •Highlight the quality and durability of Flecor products while reinforcing their affordability.
• •Use confident and customer-centric language to build trust and convey exceptional service.
• •Showcase Flecor's commitment to innovation and sustainability in product descriptions and marketing materials.

Social Perception

Flecor is perceived as a provider of high-quality, affordable flooring solutions that empower customers to transform their spaces. They are seen as a helpful resource for DIYers and a trustworthy brand committed to customer satisfaction.

Copy Examples

• •Transform your space with Flecor's premium SPC flooring – quality you can feel, prices you'll love.
• •DIY made easy! Our WPC decking tiles are simple to install and built to last, backed by a 10-year warranty.
• •Experience the Flecor difference: innovative artificial turf that looks and feels real, without the maintenance.
• •Your premier destination for flooring solutions. Customer satisfaction is our TOP priority.
• •Invest in your home with Flecor's long-lasting, sustainable, and beautiful flooring options.