Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Supportive and Community-Focused, Playful and Creative

Brand Values

• •Quality
• •Creativity and Imagination
• •Community and Connection
• •Joy and Celebration
• •Customer Focus/Service

Best Practices

• •Embrace 'Bake Fam' Language: Consistently use terms like 'Bake Fam,' 'li'l bottle,' and other friendly, informal language that resonates with your established community.
• •Make your audience feel seen and appreciated.
• •Keep the language light, playful, and inspiring.
• •Share the joy of baking and connect on a personal level with your audience.
• •Highlight customer creations and engage directly with your 'Bake Fam' on social media, fostering a supportive and interactive environment.

Social Perception

Positive, Community-Oriented, Reliable and High-Quality, Engaging

Copy Examples

• •✨ Discover a world of deliciousness and share your sweet journey with a community that bakes with heart.
• •Unleash your inner baker and create next-level-delicious treats with our premium flavourings!
• •Join the Bake Fam and let your imagination run wild with our vibrant flavours. Your imagination is the limit!
• •Bringing edible joy to occasions that others wish to celebrate with sweetness.
• •We love seeing your amazing creations! Tag us in your photos and show off your baking talent to the Bake Fam.