Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Family-Oriented and Playful, Helpful and Informative, Community-Focused

Brand Values

• •Quality and Durability
• •Sustainability and Eco-Friendliness
• •Joy and Memorable Experiences
• •Safety and Ease of Use
• •Community and Togetherness

Best Practices

• •Always Emphasize the "Why": Connect product features to the emotional benefits – the joy, the togetherness, the memories created. Don't just sell a stick; sell the experience it enables.
• •Use "Friend" Language: Incorporate words like "friends," "community," "together," and "shared" to reinforce the brand name and values. Address the audience directly and informally (e.g., "your," "you," "we").
• •Keep it Enthusiastic and Positive: Let the passion for campfires shine through. Use positive adjectives and exclamations where appropriate, but maintain authenticity.
• •Focus on Family and Inclusivity: Create content that resonates with parents and appeals to the joy of children experiencing outdoor activities. Ensure language is easy to understand and welcoming.
• •Show, Don't Just Tell, with Visuals and Stories: Complement copy with images and videos of real people (especially families) enjoying the products. Share customer stories and testimonials to build social proof and emotional connection, as already practiced in their "Kundenstimmen".

Social Perception

Positive, Trusted, Innovative and Practical, Associated with Fun and Family

Copy Examples

• •Spark More Than Just a Fire: Create Unforgettable Family Moments with the FeuerStock!
• •Sticky fingers, happy hearts! ❤️ Our FeuerStock makes campfire bread a breeze (and oh-so-yummy!). What are your family's favourite fireside treats? Share below! #Flammenfreunde #CampfireCooking #FamilyFun #OutdoorKids #Stockbrot
• •Movie night under the stars? Yes, please! Our Campfire Popcorn Maker turns any evening outdoors into a blockbuster. Easy to use, even easier to enjoy – get ready for the best popcorn you've ever tasted, straight from the flames! 🔥🍿
• •Hey Flame Friend! 👋 Get Ready to Cozy Up – Your Next Campfire Adventure Awaits!
• •Quality Gear for Your Best Campfires Yet. Explore a World of Flavor and Fun with Flammenfreunde!