Brand Tone

Professional, Established, Quality-Oriented, Customer-Focused (for retailers), Innovative and Evolving

Brand Values

• •Beauty, Style, and Value
• •Quality and Craftsmanship
• •Customer Relationships and Partnership
• •Integrity and Honesty
• •Passion and Drive
• •Adaptability

Best Practices

• •Understand Your Primary Audience: Focus on retailers' needs (product appeal, sell-through, partnership, reliability).
• •Emphasize Heritage and Expertise: Leverage the 30+ years in the industry to build trust.
• •Highlight Quality and Design: Use descriptive language reflecting 'beautiful, style and value'. Focus on craftsmanship.
• •Maintain a Professional and Supportive Tone: Emphasize partnership and support for retailers' businesses.
• •Be Clear and Direct: Provide clear information about products, ordering, and value proposition. Differentiate from unrelated businesses with negative reputations.

Social Perception

Reputable wholesaler with a commitment to quality and retailer support. Known for consistently introducing new product lines. Potential confusion with 'flairgifts.com' requires careful management.

Copy Examples

• •Headline: Elevate Your Collection with Flair: 30 Years of Curated Homewares. Body: For three decades, Flair Gifts & Home has been the trusted partner for Australian retailers seeking style, quality, and value. Discover our latest arrivals and see why enduring design and lasting partnerships never go out of fashion. Explore our new catalogue today.
• •Headline: Fresh Designs. Enduring Appeal. Your Customers Will Notice the Flair. Body: We're passionate about bringing you homewares that sell. Our design team is constantly innovating, ensuring your store is filled with pieces that captivate and delight. Partner with Flair and give your customers the unique finds they're looking for.
• •Headline: More Than Products – A Partnership. Grow Your Business with Flair. Body: At Flair Gifts & Home, your success is our success. We build relationships, understand your market, and provide quality homewares that resonate with your clientele. Let's work together to make this season your best yet.
• •Headline: Unveiling Our New Season Collection: Timeless Elegance, Modern Flair. Body: Discover over 100 new products designed to inspire. From statement ceramics to elegant frames, our latest range is crafted with an eye for detail and a commitment to quality that has defined Flair for generations.
• •Headline: Quality Your Customers Can Feel. Value You Can Trust. That's the Flair Promise. Body: We believe beautiful homewares shouldn't come with a prohibitive price tag. Flair Gifts & Home offers high-end appeal at honest wholesale prices, ensuring great margins and happy customers for your retail business.