Brand Tone

Fun, vibrant, convenient, quality-conscious, celebratory, accessible yet premium, and modern. The overall tone is enthusiastic and engaging, aiming to be approachable while still highlighting the "bar-strength" quality.

Brand Values

• •Quality
• •Innovation
• •Convenience
• •Sustainability
• •Experience/Celebration
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (e.g., for Liberation Cocktails: fun, vibrant, convenient, quality-conscious) with examples of "do's and don'ts" for language, sentence structure, and even emoji use. Share this with anyone creating content.
• •Know Your Audience: Tailor the language to resonate with the target demographic for each brand aspect (e.g., Frizzenti's B2B communications will be more formal and solution-focused than Liberation Cocktails' consumer-facing posts).
• •Use Consistent Terminology: Stick to established brand phrases and product descriptors (e.g., "bar-strength," "cocktails on tap," "eco-friendly kegs"). This builds recognition and reinforces brand values.
• •Visuals and Copy Alignment: Ensure the tone of the copy matches the style of the visuals used. For Liberation Cocktails, vibrant, active imagery should be paired with enthusiastic and engaging copy.
• •Review and Refine: Regularly review content across all platforms to check for consistency. Solicit feedback and be prepared to refine the voice as the brand evolves, but always with the core values in mind.

Social Perception

Seen as a provider of high-quality, convenient, and tasty pre-mixed cocktails. The branding is perceived as modern and appealing. They are associated with social events, ease of enjoyment, and a step up from lower-quality RTD options. There's an appreciation for the "bar-strength" aspect.

Copy Examples

• •Headline: Unleash the Party. Bar-Strength Cocktails, Zero Fuss. Body: Why spend your night mixing when you can be mingling? Liberation Cocktails brings the bartender to you with perfectly crafted, bar-strength cocktails on tap and in cans. Just pour, sip, and enjoy the moment! #LiberateYourSpirits
• •Headline: Taste the Freedom. Premium Cocktails, Effortlessly Served. Body: From garden parties to festival vibes, Liberation Cocktails delivers the ultimate in flavour and convenience. Our expertly mixed Pornstar Martinis, refreshing Gin Garden cocktails, and more are ready when you are. Quality sips, simplified. #CocktailLiberation
• •Headline: Your Event, Elevated. Body: Planning a gathering? Make it unforgettable with Liberation Cocktails. Our on-tap solutions mean less queuing, perfect pours every time, and more happy guests. Plus, our eco-friendly kegs mean you're partying responsibly! Get in touch for your next event. #EventDrinks #SustainableSipping
• •Headline: Weekend Forecast: 100% Chance of Amazing Cocktails. Body: Stock the fridge, gather your crew, and let Liberation Cocktails handle the drinks. Our delicious, bar-strength canned cocktails are your passport to instant celebration. Which flavour will you liberate first? #CannedCocktails #WeekendVibes
• •Headline: Real Ingredients. Real Cocktails. Really Easy. Body: No shortcuts, just perfectly blended, bar-strength cocktails ready to pour. Liberation Cocktails are crafted for taste and designed for ease. Discover your new favourite way to enjoy premium cocktails, anywhere. #QualityCocktails #SimplyDelicious