Brand Tone

No-nonsense, down-to-earth, premium, and passionate

Brand Values

• •Quality
• •Sustainability & Ethical Sourcing
• •Customer Satisfaction & Connection
• •Integrity & Transparency
• •Community Focus
• •Passion & Expertise
• •Boldness & Distinctiveness

Best Practices

• •Be Direct and Clear: Avoid overly complex language, jargon, or "coffee-nerdery." Get straight to the point while highlighting quality and benefits.
• •Emphasize Quality Authentically: Talk about awards and premium sourcing, but in a down-to-earth, confident way rather than boastful. Let the quality speak for itself.
• •Show, Don't Just Tell, Your Values: Instead of just saying you're ethical, mention specific actions like "UTZ certified beans" or "recyclable packaging."
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend about something you're passionate about. Be welcoming and inclusive.
• •Use Bold and Confident Language (When Appropriate): Reflect the brand's distinctive visual identity with strong, declarative statements, especially in headlines and calls to action.

Social Perception

Positive recognition for quality and taste, appreciation for ethical practices, known for being female-owned, reliable and good service, strong brand recall (orange color).

Copy Examples

• •Headline: Real Good Coffee. No Mumbo Jumbo. Body: At Fixx, we believe exceptional coffee speaks for itself. We source the world's best beans, roast them to perfection right here in Dublin, and deliver them fresh to you. Pure quality, no fuss. That's your daily Fixx.
• •Headline: Your Morning Ritual, Elevated. Sustainably. Body: Start your day the Fixx way – with award-winning taste and a clear conscience. We're committed to ethical sourcing and eco-friendly practices because great coffee shouldn't cost the Earth. Taste the passion, support the planet.
• •Headline: Bold Flavour. Straight Up. That's Fixx. Body: Forget the confusing jargon. We're about one thing: delivering consistently superb coffee. From our signature blends to exciting single origins, expect nothing less than a bold, satisfying cup every time. Get your Fixx.
• •Headline: Fueling Ireland with Passion, One Great Cup at a Time. Body: For over 20 years, Fixx Coffee has been Ireland's go-to for premium, ethically sourced coffee. We’re proud to be a female-owned Irish business dedicated to quality, community, and a truly great brew. Join the Fixx family.
• •Headline: Serious About Coffee? So Are We. (Without Being *Too* Serious About It). Body: We obsess over finding the perfect beans and the ideal roast so you don't have to. All you need to do is enjoy the rich aroma and incredible taste. Unpretentious, top-quality coffee – that’s the Fixx promise.