Brand Tone

Motivational, supportive, trustworthy, and customer-centric.

Brand Values

• •Health and Activity
• •Self-Confidence
• •Customer Satisfaction
• •Quality
• •Service-Oriented Action & Customer-Oriented Thinking

Best Practices

• •Highlight Quality and Trust: Consistently mention the rigorous product selection process, quality materials, and customer satisfaction guarantees (warranty, free returns/exchanges) to build credibility, especially considering the negative online mention.
• •Reinforce the idea of being a 'partner'.
• •Avoid overly technical jargon unless explaining specific features like those in a smartwatch.
• •Focus on Benefits and Motivation: Emphasize how the products help customers achieve their fitness and health goals (confident, healthy, active lifestyle).
• •Acknowledge and Address (Internally or through Proactive Positive Content) Potential Skepticism: Given the 'untrustworthy' mention

Social Perception

A company that values customer satisfaction, quality products, and promotes a healthy and active lifestyle, while addressing trust concerns.

Copy Examples

• •Feel the energy in you again.
• •Supports you on the way to a confident, healthy and sporty lifestyle.
• •Plus, with our [Swiss] customer service, free exchanges, and 2-year warranty, your satisfaction is always our priority.
• •Let's get active and feel incredible, together!
• •Experience the perfect blend of comfort, style, and confidence-boosting support.