Brand Tone

Inspirational, Community-Oriented, Purpose-Driven, Value-Conscious, Encouraging & Supportive

Brand Values

• •Health & Wellbeing
• •Community
• •Purpose
• •Quality & Affordability
• •Empowerment
• •Activity & Movement

Best Practices

• •Emphasize Community: Consistently use terms like "FitterLives Community," "join us," "together we can," and feature user-generated content or stories when possible. This reinforces the inclusive and supportive aspect.
• •Highlight "Purpose" and Values: Weave in phrases like "brand with a purpose," "live healthier and happier," and "quality and affordability" into communications. Briefly explain what this purpose is (encouraging active lifestyles, community).
• •Maintain an Inspirational yet Attainable Voice: Use encouraging and motivational language, but keep it grounded and relatable. Avoid overly technical jargon unless speaking to a highly specialized audience. Focus on the journey and the joy of fitness.
• •Showcase Value Proposition Clearly: When discussing products, always connect features to benefits, and subtly remind customers of the balance between quality and affordability.
• •Be Consistent Across Platforms: Ensure that the tone used on social media matches the website copy, email marketing, and any other customer touchpoints. Use similar hashtags and calls to action where appropriate to reinforce brand identity.

Social Perception

Positive (for its niche), Community-Focused, Value-Oriented, Purpose-Driven (as communicated), Distinct from "Fittr" App Confusion

Copy Examples

• •Stop dreaming, start doing. Your journey to a healthier, happier you isn't about perfection, it's about purpose. Join the FitterLives community and discover quality gear that supports every step, pedal, and stride. #LiveYourFitness #FitterPurpose
• •Fitter: Gear Up for Life. Quality apparel and nutrition designed for your active lifestyle. Affordable. Purposeful. Part of the FitterLives Community. Explore Now & Find Your Fit!
• •Elevate Your Ride: Discover the NEW [Product Name] – Performance Meets Purpose.
• •Experience the road like never before. Our [Shoe Name] cycling shoes deliver pro-level features without the premium price tag. Engineered for comfort, designed for performance, and built to help you LIVE YOUR FITNESS®. Become part of a brand with purpose.
• •What's your fitness goal this week? Share with the #FitterLives community! We're here to help you move, achieve, and live healthier. Together, we're #MakingAmericaMoveAgain. [Link to a relevant blog post or product]