Brand Tone

Health-conscious and Educational, Trustworthy and Transparent, Community-focused and Empowering (especially for women), Approachable and Friendly, Results-oriented

Brand Values

• •Quality
• •Kosher Integrity
• •Customer Satisfaction & Trust
• •Health and Wellness
• •Community Building
• •Transparency
• •Natural Solutions

Best Practices

• •Prioritize "Benefit-Driven" Language: Focus on how Aleta Collagen helps the customer achieve their health and beauty goals (e.g., "radiant skin," "stronger nails," "improved joint health") rather than just listing product features.
• •Emphasize Trust and Transparency: Consistently mention the kosher certification, high-quality sourcing (pasture-raised, Gelita partnership), and natural ingredients to build and maintain credibility.
• •Foster a Sense of Community and Empowerment: Use inclusive and encouraging language. Invite engagement and user-generated content. Highlight customer stories and testimonials (with permission).
• •Maintain an Educational and Informative Stance: Share insights about collagen, its benefits, and how it fits into a healthy, kosher lifestyle. Use the blog and social media to provide valuable content beyond direct product promotion.
• •Ensure Clarity and Simplicity: Explain the product and its benefits in a way that is easy to understand. Given the product's tasteless and dissolvable nature, highlight its convenience and ease of incorporation into daily routines.

Social Perception

Positive, Trusted Source for Kosher Collagen, Effective Product, Good Customer Service, Convenient

Copy Examples

• •Headline: Reveal Your Inner Glow, Naturally. Body: Aleta Collagen empowers you to nourish your beauty from within. Our pure, kosher-certified collagen peptides support radiant skin, stronger nails, and luscious hair. Feel the Aleta difference. #AletaCollagen #KosherBeauty #InnerGlow
• •Headline: Quality You Can Trust, Results You Can See. Body: At Aleta Collagen, we're committed to the highest standards. Sourced from pasture-raised bovine and OU Kosher certified, our tasteless collagen dissolves easily into your favorite drinks. Start your journey to a healthier you today! #CollagenPeptides #HealthyLiving #AletaDifference
• •Headline: Join the Aleta Community: Stronger Together. Body: We believe in empowering women to feel confident and beautiful. Share your Aleta Collagen journey with a supportive community dedicated to wellness and self-care. What are your wellness wins this week? #AletaWomen #CollagenCommunity #EmpoweredHealth
• •Headline: The Kosher Collagen Solution You've Been Searching For. Body: Finding high-quality, reliably kosher collagen can be a challenge. Aleta Collagen is proudly OU Pareve certified, made with 100% hydrolyzed bovine peptides. Finally, a collagen that fits your lifestyle and your values. #KosherCollagen #OUKosher #FitAndFaithful
• •Headline: Tasteless & Effortless: Your Daily Dose of Wellness. Body: Adding Aleta Collagen to your routine is simple! Our unflavored, easily dissolvable peptides mix perfectly into your morning coffee, smoothie, or any drink. Experience the benefits without the fuss. #EasyWellness #CollagenBoost #AletaRoutine