Brand Tone

Positive, Energetic, Community-focused, Informative

Brand Values

• •Health
• •Wellness
• •Community
• •Fitness
• •Positive engagement

Best Practices

• •Maintain a positive and community-focused tone in all communications.
• •Emphasize the health and wellness aspects of any related product or event.
• •Use inclusive language that encourages participation from a wide audience.
• •Highlight the fun and engaging aspects of fitness activities.
• •Ensure content is informative and adds value to the audience's understanding of health and wellness.

Social Perception

Positive association with health, wellness, community events, and fitness activities.

Copy Examples

• •"Join us for a day of fun, fitness, and community at FitFest!"
• •"FitFest: Your ultimate destination for health and wellness inspiration."
• •"Get active, stay healthy, and connect with your community at FitFest."
• •"Discover new ways to achieve your fitness goals at FitFest."
• •"FitFest is more than an event; it's a celebration of healthy living."