Brand Tone

Encouraging, Motivational, Practical, Informative, Modern, Clean, Approachable, Friendly, Supportive

Brand Values

• •Accessibility: Making fitness easy to start and maintain at home.
• •Convenience: Providing compact and user-friendly equipment.
• •Well-being: Promoting a healthier lifestyle through regular exercise.
• •Quality: Offering reliable products with features like a one-year warranty.
• •Simplicity: Focusing on straightforward solutions for home fitness.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the tone, language style, and personality. Include do's and don'ts for common words and phrases. Ensure it aligns with the core values of accessibility and practicality.
• •Prioritize "You" Language: Focus on the customer and their needs, benefits, and journey. For example, instead of "Our machine is quiet," use "Enjoy a quiet workout that won't disturb your household."
• •Keep it Clear and Concise: Avoid overly technical jargon. Explain product features in terms of their direct benefit to the user, emphasizing ease and convenience.
• •Be Visually Consistent: Ensure all imagery and videos on the website and social media reflect the modern, clean, and encouraging aesthetic. Showcase products in realistic home environments.
• •Engage Authentically: Respond to comments and messages in a friendly, helpful, and encouraging manner, reinforcing the supportive nature of the brand. Use emojis appropriately to add warmth without being overly casual.

Social Perception

Generally positive and focused on the utility and convenience of their offerings. Perceived as a provider of solutions for individuals looking to incorporate fitness into their busy lives without the need for a gym. Positively received for innovation and addressing specific needs like UV protection and cooling comfort.

Copy Examples

• •Instagram Post (Product: Compact Exercise Bike): "Your fitness journey starts here, right in your living room. Our sleek exercise bike is designed for your home, your schedule, and your goals. Quiet, compact, and ready when you are. Make fitness a simple part of your day. #Fitever #HomeFitness #EasyWorkout #FitnessMadeSimple"
• •Website Headline (Homepage): "Fitever: Bringing Authentic Fitness Home. Effortlessly."
• •Product Description Snippet (Walking Machine): "Step into a healthier you without stepping out. The Fitever Walking Machine offers a smooth, quiet workout experience, perfect for any fitness level. Fold it away when you're done – it's that easy to make space for fitness and for life."
• •Facebook Ad Copy (Targeting busy professionals): "No time for the gym? No problem. Fitever brings the workout to you. Discover our range of home fitness equipment designed for effective training on your terms. Get fit, feel great, reclaim your time. Learn more at fitever.jp. #FiteverJapan #HomeWorkout #BusyLifestyleFitness"
• •Email Subject Line (Promotional): "Make Fitness Fit Your Life with Fitever's Home Solutions!"