Brand Tone

Elegant & Sophisticated, Bohemian-Chic & Playful, Confident & Empowering, Approachable Luxury

Brand Values

• •Empowerment & Confidence
• •Inclusivity
• •Style & Elegance
• •Comfort & Versatility
• •Quality & Craftsmanship
• •Joy & Self-Expression

Best Practices

• •Embrace "Elegant Bohemianism": Consistently blend sophisticated language ("luxurious," "elegant," "timeless") with more free-spirited and evocative words ("vibrant," "wander," "flow," "magic," "joy"). This captures the dual essence of the brand.
• •Focus on Empowerment and Confidence: Frame product descriptions and social media captions around how the clothing makes the wearer *feel* – confident, beautiful, empowered, comfortable, and ready to enjoy life.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy directly reflects the imagery used. If the visuals are light, airy, and joyful, the copy should echo this. If showcasing more "evening wear" or "cocktail" appropriate resort pieces, the language can lean slightly more towards sophisticated and glamorous.
• •Highlight Inclusivity Naturally: While the wide size range is a key value, integrate this message subtly rather than making it the sole focus of every communication. Phrases like "designs for every body" or "celebrating all women" can reinforce this positively.
• •Tell a Story of Escape and Experience: Connect the clothing to the experiences it enables – travel, relaxation, celebration, and making memories. Use aspirational language that transports the customer to their ideal vacation or moment of joyful self-expression.

Social Perception

Fashionable & Trendy, High-Quality Garments, Designer Appeal, Inclusive, Celebration of Femininity, Customers likely perceive the brand as a go-to for vacation wear that is both stylish and comfortable, offering a touch of accessible luxury.

Copy Examples

• •Headline: Unleash Your Inner Sunshine. ✨ Body: Wander freely, live vibrantly. Our new collection of flowing kaftans and sun-kissed dresses is here to paint your adventures in pure joy. Feel the magic, embrace the moment. #FirstResort #LuxuryResortWear #BohoChic
• •Headline: Confidence Woven In. Beauty Worn Out. Body: From sunrise strolls to sunset cocktails, First Resort by Ramola Bachchan designs empower you to own every moment. Discover timeless elegance and effortless style in sizes for every body. #FeelTheMagic #ResortChic #InclusiveFashion
• •Headline: Lost in Paradise? Find Your Style. Body: Let our vibrant prints and luxurious fabrics be the start of your next escape. Effortless, elegant, and endlessly you. Explore the First Resort collection – where every piece tells a story. #VacationVibes #TravelInStyle #FirstResortByRamolaBachchan
• •Headline: More Than Just a Dress. It’s a Feeling. Body: Slip into First Resort and feel the confidence of luxurious comfort and the joy of bohemian elegance. Designed to make you shine, from beachside bliss to glamorous evenings. #LuxuryKaftans #EmpoweredStyle #ResortGlam
• •Headline: Your Escape. Your Rules. Your Wardrobe. Body: Life’s too short for boring clothes. Embrace bold colors, exquisite comfort, and designs that celebrate you. First Resort: luxury resort wear that lets your spirit soar. #BeFree #StyleStatement #FirstResortOfficial