Brand Tone

Professional, reliable, expert, and inspirational.

Brand Values

• •Quality and Freshness
• •Reliability
• •Expertise
• •Partnership

Best Practices

• •Prioritize Professionalism: Always use clear, concise, and professional language. Avoid overly casual slang or jargon that might undermine the brand's expert positioning.
• •Highlight Quality and Freshness: In all communications, reinforce the core values of quality and freshness. Use descriptive language that speaks to the sensory experience of the flowers.
• •Be Visually Driven: Let high-quality imagery do the talking, especially on visual platforms like Instagram. Ensure the copy complements the visuals without overwhelming them.
• •Speak to Your Audience as Partners: Address your B2B audience as fellow professionals. Acknowledge their needs and challenges, and position your brand as a solution.
• •Maintain Consistency Across Platforms: Whether on the website, social media, or in email communications, the professional, reliable, and expert tone should be consistent. This builds trust and strengthens brand identity.

Social Perception

Positive, viewed as a trustworthy and legitimate source for wholesale flowers, appreciated for product quality and convenience, and perceived as a go-to for professionals needing reliable and fresh floral inventory.

Copy Examples

• •The Foundation of Every Great Design. Source exceptional, farm-fresh flowers directly for your floral business. Explore our wholesale collection.
• •A touch of drama. The deep burgundy of our Black Baccara roses adds depth and elegance to any arrangement. Available now for our professional partners. #FirstBuyFlowers #WholesaleRoses #FloralInspiration
• •Subject: Elevate Your Designs with Fresher Flowers. At First Buy Flowers, we provide florists and event planners with direct access to the world's finest farms. Partner with us for unparalleled quality and reliability. Discover the difference.
• •We are more than just a supplier; we are your partner in floral excellence. We are committed to supporting the floral industry with premium products and dependable service. #FloralIndustry #B2B #WholesaleFlowers
• •Lisianthus - Celebrated for its delicate, ruffled petals and remarkable vase life, our Lisianthus is a favorite among top designers. Sourced for its consistent quality and stunning color variations, it's the perfect choice for elegant bouquets and centerpieces.