Brand Tone

Patriotic & Pro-Freedom, Expert & Knowledgeable, Direct & No-Nonsense, Enthusiastic & Passionate, Community-Oriented & Engaging, Value-Driven

Brand Values

• •Liberty & Freedom
• •Quality & Durability
• •Customer Satisfaction & Service
• •American Made & Veteran Owned
• •Integrity & Traditional Values
• •Empowerment through Marksmanship
• •Innovation

Best Practices

• •Embrace the "Patriot/Pro-Freedom" Stance: Consistently weave in language that speaks to liberty, American values, and the importance of marksmanship in upholding freedoms. Use words like "patriot," "liberty," "freedom," "defend," and "rights."
• •Highlight "Veteran-Owned" and "Made in the USA": These are strong trust signals and value propositions for the target audience. Ensure they are prominent and regularly mentioned.
• •Speak with Authority and Expertise, but Keep it Accessible: While showcasing knowledge of steel grades (AR500), ballistics, and target design, explain benefits clearly without overly technical jargon that might alienate less experienced shooters.
• •Maintain a Direct, Confident, and Passionate Voice: Reflect the founder's straightforward, "no-nonsense" approach combined with a genuine enthusiasm for shooting sports and quality products. Avoid overly passive or timid language.
• •Foster Community and Engagement: Encourage user-generated content, respond to comments and questions promptly and personally (mirroring the founder's approach), and use language that makes customers feel part of a like-minded group. Use "we" and "us" to build a sense of shared values.

Social Perception

Highly Reputable, Trusted by Shooters, Excellent Customer Service, Good Value, Patriotic Appeal, Reliable

Copy Examples

• •Headline: Hear Freedom Ring. Our AR500 Steel Lasts a Lifetime. Body: Tired of flimsy targets that quit before you do? At ShootingTargets7, we forge American-made AR500 steel into symbols of your dedication. Feel the satisfaction, hear the instant feedback, and invest in quality that honors your commitment to marksmanship. Veteran-owned, patriot-driven.
• •Headline: Don't Just Shoot. Train with Purpose. Defend Your Liberty. Body: Your skill is your shield. Our precision-engineered steel targets are built by shooters, for shooters, to help you achieve superior marksmanship. Uphold your freedoms with every practice session. Because at ShootingTargets7, we believe in skilled and responsible patriots.
• •Headline: The Last Target You'll Ever Need to Buy. Seriously. Body: We get it. You want gear that works as hard as you do. That's why our zinc-plated AR500 steel targets are designed for relentless performance, shrugging off rounds and the elements. Buy once, cry once – then enjoy a lifetime of 'pings'.
• •Headline: Made in the USA. Defended by You. Supported by Us. Body: ShootingTargets7 is more than a brand; it’s a commitment. A commitment to American manufacturing, to our veterans, and to every citizen exercising their rights. Equip yourself with the best, because freedom isn't free, but your targets can be built to endure.
• •Headline: That Satisfying 'PING'? That's the Sound of Quality. And Freedom. Body: Instant auditory feedback means better training. Our AR500 steel targets don't just take a hit; they sing. Elevate your range time with durable, reactive targets that make every shot count. Join the ShootingTargets7 family – where American values meet unmatched quality.