Brand Tone

Friendly and Customer-Centric, Convenience-Oriented, Value-Driven, Reassuring and Trustworthy, Enthusiastic and Positive

Brand Values

• •Customer Happiness
• •Convenience
• •Value for Money
• •Reliability and Trust
• •Problem Solving
• •Eco-Consciousness

Best Practices

• •Frame benefits around their needs, time, and happiness (e.g., 'products that make *your* life easier,' '*Your* feedback means a lot').
• •Use clear, benefit-driven language.
• •Maintain a Positive and Enthusiastic Voice: Incorporate words that evoke positive emotions like 'joy,' 'smiles,' 'magic,' and 'unforgettable.'
• •Be Clear and Trustworthy: Clearly state guarantees, shipping policies, and return information in simple terms.
• •When using statistics (like '10,000 happy customers'), ensure they are accurate and up-to-date.

Social Perception

Positive self-perception through customer testimonials, highlighting satisfaction with product variety, delivery speed, prices, quality, and customer service. Localized appeal within the UAE market.

Copy Examples

• •delivering not just products, but smiles
• •Your feedback means a lot to us
• •Real Humans to Talk
• •easy on pocket
• •unbeatable prices