Brand Tone

Innovative & Technical, Supportive & Educational, Performance-Oriented & Aspirational, Community-Focused, Accessible & Inclusive

Brand Values

• •Innovation
• •Quality
• •Education
• •Accessibility
• •Performance & Excellence
• •Community

Best Practices

• •Maintain a consistent balance between technical details and user benefits.
• •Use inclusive language to cater to swimmers of all levels.
• •Highlight the innovative aspects of FINIS products without being overly complex.
• •Emphasize how FINIS products support both learning and performance goals.
• •Engage with the swimming community by showcasing athlete stories and achievements.

Social Perception

Trusted by Swimmers & Coaches, Innovative Leader, Quality Products, Supportive of Athlete Development

Copy Examples

• •"Unlock your potential with the Smart Goggle Max! Track your swims in real-time and analyze your performance to reach new heights."
• •"FINIS Stability Snorkel Jr.: Perfect for young swimmers learning proper breathing technique and body alignment."
• •"From Learn to Swim to Competitive Excellence, FINIS is your partner in simplifying swimming and achieving your goals."
• •"Join the FINIS community! Share your swimming journey, connect with fellow athletes, and get inspired to push your limits."
• •"Experience the difference with our Tempo Trainer Pro: The ultimate tool for developing rhythm, pace, and stroke efficiency."