Brand Tone

Aspirational & Elegant, Helpful & Curated, Modern & Nature-Inspired, Functional & Quality-Focused

Brand Values

• •Individuality & Personal Expression: Helping customers create a space that "feels uniquely yours."
• •Quality & Craftsmanship: Offering "high-quality" products.
• •Style & Elegance: Providing "stylish home decor products" that inspire "elegance."
• •Comfort & Functionality: Ensuring products contribute to a comfortable and functional home environment.
• •Bringing Nature Indoors: Evident through their significant offering of preserved moss art and artificial plants.

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., elegant, inspiring, natural, sophisticated, helpful) and share it across everyone who creates content.
• •Focus on "Curated" and "Unique": Consistently use language that emphasizes the careful selection process and the ability for customers to find pieces that make their space distinctly their own.
• •Highlight "Quality" and "Elegance": Integrate terms that speak to the high standard of the products and the sophisticated aesthetic the brand promotes.
• •Emphasize the Connection to Nature (where applicable): For relevant products like moss art and planters, use descriptive language that evokes the tranquility and beauty of the natural world, while also noting low-maintenance benefits if applicable (like for preserved moss).
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual aesthetic of the website and social media feeds – clean, modern, and often highlighting natural elements.

Social Perception

The general market for their key products (like moss art) seems to perceive these items as unique, aesthetically pleasing, and a way to bring a natural element indoors with low maintenance. The brand name "Finding Decor" itself is somewhat generic, which might make it harder to build distinct brand recognition without significant marketing efforts. Their Instagram presence is professional but may benefit from more engagement and community building to enhance social perception.

Copy Examples

• •Headline for Moss Art: "Bring Everlasting Nature Home. Discover the art of preserved moss – timeless beauty, zero maintenance."
• •Instagram Caption for a New Product: "Elevate your sanctuary. Our latest collection is curated to infuse your space with modern elegance and a touch of the serene. Find your unique piece at findingdecor.com. #FindingDecor #ModernHome #HomeSanctuary #NatureInspiredLiving"
• •Website Product Description Snippet (for a vanity): "Crafted for enduring style and everyday functionality, this vanity blends sleek lines with quality materials to create a bathroom centerpiece that speaks to your unique taste."
• •Email Subject Line: "Curated for You: Fresh Decor to Redefine Your Space ✨"
• •Facebook Ad Copy: "Tired of the ordinary? At Finding Decor, we believe your home should be a reflection of you. Explore our handpicked selection of high-quality, stylish decor and transform your house into a home you truly love. Shop now for pieces that inspire comfort and elegance. [Link]"