Brand Tone

Professional and Knowledgeable, Helpful and Practical, Reliable and Quality-Focused, Community-Oriented (NZ Focus)

Brand Values

• •Quality
• •Partnership
• •Innovation & Technology
• •Transparency
• •Customer Focus & "Can-do" Attitude
• •Social Responsibility & Sustainability

Best Practices

• •Emphasize Reliability and Expertise: Consistently reference the company's long history, New Zealand ownership, and deep knowledge of the cleaning industry to build trust and authority.
• •Maintain a Helpful and Solution-Oriented Approach: Frame product descriptions and advice around solving customer problems and making cleaning tasks easier and more effective.
• •Highlight Quality and Innovation: Use language that conveys the high standard of Filta's own products and the reputable international brands they distribute. Mention advancements in cleaning technology where applicable.
• •Incorporate a Sense of Local Connection: Where appropriate, mention the "NZ Owned and Operated" aspect and connect with values relevant to the New Zealand audience, such as community support and environmental consciousness.
• •Be Clear, Direct, and Professional: Ensure all copy is easy to understand, free of jargon (unless addressing a technical B2B audience where it's expected), and maintains a professional yet approachable demeanor. Avoid overly casual or overly formal language.

Social Perception

Trusted Supplier, Reliable for Quality Products, Supportive of NZ Community & Industry, Practical and Solution-Oriented

Copy Examples

• •Headline: Keep Your Business Sparkling: Quality Cleaning Solutions Since 1977. Body: For over 45 years, Filta.co.nz has been New Zealand's trusted partner for professional cleaning supplies. From advanced vacuum technology to eco-friendly solutions, we provide the quality and expertise you need. Explore our range and elevate your clean. Call to Action: Shop Filta Quality Now
• •Headline: The Right Bag for a Cleaner Sweep! Find Your Filta Vacuum Bag in Seconds. Body: Don't let the dust settle! Our easy-to-use online search helps you find the perfect Filta vacuum bag for your machine. Superior dust capture and NZ-owned reliability. Call to Action: Find Your Bag
• •Headline: Partnering with NZ Businesses for a Cleaner Tomorrow. Body: At Filta, we're more than just suppliers; we're your partners in clean. We invest in innovative technology and sustainable practices to ensure your spaces are healthy and hygienic. Let's build a cleaner New Zealand, together. Call to Action: Learn About Our Commercial Solutions
• •Headline: Expert Advice, Powerful Products. That's the Filta Promise. Body: Got a tough cleaning challenge? Our experienced team and extensive range of world-leading brands are here to help. From home deep cleaning to industrial-scale hygiene, Filta.co.nz has you covered. Call to Action: Get Expert Advice
• •Headline: Breathe Easy with Filta: Asthma Foundation Approved Microfibre Bags. Body: Committed to healthier Kiwi homes and workplaces. Our Filta microfibre vacuum bags are approved by the Asthma and Respiratory Foundation NZ, capturing 99% of micro dust particles. Choose Filta for a cleaner, healthier environment. Call to Action: Discover Healthier Cleaning