Brand Tone

Educational & Informative, Eco-conscious & Responsible, Playful & Engaging, Trustworthy & Caring, Direct & Simple

Brand Values

• •Education & Child Development
• •Sustainability & Eco-responsibility
• •Quality & Craftsmanship
• •Fun & Play
• •Transparency & Trust

Best Practices

• •Emphasize "Eco-Conscious Quality": Consistently mention sustainable materials, "Made in France," durability, and washable features to reinforce these core values.
• •Speak to Parents with a Reassuring & Positive Voice: Use language that is encouraging, supportive of child development (e.g., "positive parenting," "curious explorers"), and highlights the safety and quality of the products.
• •Inject Playfulness (Especially on Visual Platforms): Use enthusiastic language, emojis where appropriate (like on social media), and focus on the joy and engagement the games bring to children.
• •Highlight Learning Experiences: Consistently include suggestions for learning experiences related to each product.
• •Showcase the Small Business Aspect: Continue to offer glimpses into the preparation of packages and the handmade approach to foster a connection with consumers who like to support small businesses.

Social Perception

Appeals to Eco-conscious Parents, Seen as Educational and Beneficial, Small Business Appeal

Copy Examples

• •"Promote eco-responsible learning by offering durable educational games that inspire and cultivate children's curiosity."
• •"MADE IN FRANCE Filociel.com"
• •"Invest in play that lasts. #EcoFriendlyToys #LearnAndPlay #FilocielFun"
• •Videos showcasing their products, emphasizing their durable and washable nature, their eco-friendly aspects, and their educational benefits.
• •Highlight package preparation for customers and highlight that they are a small business.