Brand Tone

Warm, authentic, community-focused, and nostalgic.

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction & Trust
• •Cultural Connection & Heritage
• •Passion & Love

Best Practices

• •Use phrases like 'authentic recipe,' 'traditional taste,' 'heritage,' and 'just like grandma used to make' (if applicable).
• •Use terms like 'handcrafted,' 'made with love,' 'small-batch,' and 'freshly baked' to convey quality and dedication.
• •Appeal to nostalgia and memories of home by referencing shared cultural experiences.
• •Ask questions or use statements that invite this connection to home and heritage.
• •Be approachable, responsive, and always appreciative of support.

Social Perception

Reliable, trustworthy, nostalgic, community-focused, friendly and approachable.

Copy Examples

• •It’s a little piece of home, delivered.
• •It all began with Liz, a little girl learning secret family recipes in the Philippines.
• •Sharing our family's Bibingka recipe, baked with love just for you.
• •Experience the authentic taste of the Philippines, handcrafted with premium ingredients.
• •From our family to yours, taste the tradition of Liz's Filipino Desserts.