Brand Tone

Aspirational & Authentic

Brand Values

• •Curation & Uniqueness
• •Support for Craftsmanship
• •Authenticity & Passion
• •Aesthetic Cohesion

Best Practices

• •Lead with Emotion, Support with Detail
• •Always Tell the "Creator Story"
• •Use "We" and "You" to Create Community
• •Embrace Poetic Simplicity
• •Maintain a Consistent Vocabulary

Social Perception

go-to destination for finding special gifts, strong, curated taste

Copy Examples

• •The art of the everyday. ✨ Just arrived, this handcrafted vase from Marseille-based artist @(creator's handle) is a quiet poem in ceramic form. Each piece is hand-thrown, carrying the unique touch of its maker. The perfect home for a single stem or a beautiful object all on its own. Discover the collection online.
• •Your Home is Your Story. Tell it Beautifully. Tired of mass-produced décor? At Filadora, we believe your home should be as unique as you are. We travel across France and Europe to discover independent artisans and bring you a curated selection of objects with soul. Shop unique tableware, art, and gifts.
• •More than just a napkin, this is the start of a tradition. Woven from soft, pre-washed European linen, these napkins bring a touch of relaxed elegance to any meal. Their beauty lies in their simplicity and the subtle, natural texture of the fabric. Designed to soften with every wash, they are destined to be part of your family's gatherings for years to come. Lovingly made in Portugal.
• •For the Love of Home | Our Newest Creator-Made Finds
• •Filadora was born from a simple idea: that the objects we live with should have a story. We are not just a store; we are a collection of passions. The passion of the ceramist who shapes the clay, the jeweler who forges the metal, and our passion for discovering these treasures and sharing them with you.