Brand Tone

Empowering & Celebratory, Professional & Glamorous, Supportive & Community-Oriented, Detail-Oriented & Expert

Brand Values

• •Quality & Craftsmanship
• •Client Success & Confidence
• •Personalization & Individuality
• •Passion for the Sport
• •Community

Best Practices

• •Always Empower: Frame messages to uplift and inspire competitors, focusing on their strength, dedication, and the beauty of their achievements.
• •Highlight Quality and Detail: Use descriptive language that emphasizes the craftsmanship, premium materials, and the stunning visual impact of the suits (e.g., "hand-set crystals," "luxurious fabrics," "flawless fit").
• •Speak the Competitor's Language: Use terminology and address concerns relevant to figure and bikini athletes (e.g., "stage presence," "peak week," "IFBB pro," "NPC national qualifier"). This shows understanding and authenticity.
• •Foster Community: Encourage interaction, feature client stories and testimonials, and use inclusive language that makes clients feel part of the "Saleyla family."
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy (e.g., glamorous, empowering) is consistently reflected in the accompanying visuals (e.g., high-quality photos, sparkling details, confident athletes).

Social Perception

Positive, Aspirational, Trusted, Specialized

Copy Examples

• •Instagram Post (Client Feature): "Shining brighter than ever! ✨ Huge congratulations to @[CompetitorHandle] for absolutely owning the stage at the [Competition Name]! That custom Saleyla sparkle was the perfect complement to your incredible hard work and dedication. Welcome to the Saleyla family! #SaleylaSuits #ChampionMindset #FigureCompetition #NPCBikini"
• •Website Homepage Banner: "Your Stage Presence, Perfected. Custom Competition Bikinis & Figure Suits Designed to Make You Sparkle. Let's Create Your Winning Look."
• •Product Description Snippet: "Handcrafted with precision and passion, each Saleyla suit is a masterpiece of shimmer and style. We use only the finest crystals and fabrics, ensuring you feel as incredible as you look when you step under those lights. It’s not just a bikini, it’s your armor."
• •Email Newsletter Subject: "Unveil Your Ultimate Sparkle ✨ Exclusive Designs & Insider Prep Tips!"
• •Facebook Ad: "Ready to command the stage? At Saleyla, we craft more than just competition suits – we build confidence. Get your personalized design consultation today and let's make your dream physique unforgettable. #Saleyla #CompetitionReady #Bodybuilding #CustomBikini"