Brand Tone

Confident, empowering, youthful, trendy, authentic, and potentially inspirational/philanthropic.

Brand Values

• •Style & Trendiness
• •Confidence & Self-Expression
• •Accessibility (Including Plus Sizes)
• •Authenticity
• •Philanthropy/Giving Back
• •Community Impact

Best Practices

• •Use strong, empowering language to describe clothing and accessories.
• •Highlight the 'fierce' feeling customers should experience when wearing the brand.
• •Incorporate calls to action that encourage self-expression and confidence.
• •Showcase the diversity and authenticity of the models used in marketing materials.
• •Communicate the brand's commitment to giving back to the community through philanthropic efforts.

Social Perception

Trendy, empowering, authentic, socially conscious, and community-oriented (if associated with Fierce Angels Fashion). Perceived as a brand that celebrates real women and promotes confidence.

Copy Examples

• •Feel fierce in our new collection! Designed to make you stand out and own your style.
• •Our handbags are more than just accessories; they're your everyday essential, designed for the modern woman on the go.
• •Confidence is your best outfit. Shop our latest arrivals and express yourself.
• •Real women, real impact. We're proud to feature models who are making a difference in their communities.
• •Give back while you shop! A portion of every purchase supports non-profits making a positive change.