Brand Tone

Caring, trustworthy, quality-focused, knowledgeable/educational.

Brand Values

• •Natural and High-Quality Ingredients
• •Transparency
• •Passion for Dogs
• •Customer Satisfaction
• •Homemade Quality

Best Practices

• •Focus on the natural and high-quality ingredients.
• •Emphasize the health benefits for dogs, such as improved digestion and coat health.
• •Highlight the 'homemade' quality and gentle production methods.
• •Incorporate customer testimonials to build trust and credibility.
• •Maintain a caring and trustworthy tone in all communications.

Social Perception

A provider of premium, natural dog food known for its high quality, trustworthiness, and positive impact on dogs' health, perceived as a caring and reliable brand that offers a valuable alternative to traditional dog food.

Copy Examples

• •"Give your dog the nutrition they deserve with Fidelis – made with fresh, human-grade ingredients and gentle cooking methods to ensure optimal health and vitality."
• •"See the difference fresh, natural food can make! Fidelis is crafted with love and care, using only the best ingredients for a happier, healthier dog."
• •"Our customers rave about Fidelis! Even picky eaters can't resist our delicious, nutrient-rich recipes that promote better digestion and a shinier coat."
• •"No fillers, no artificial additives – just pure, wholesome goodness. Fidelis is the next best thing to homemade dog food, developed with vets and loved by dogs."
• •"Join the Fidelis-Rudel and discover the difference quality ingredients and gentle processing can make in your dog's overall well-being. Because your faithful companion deserves the best!"