Brand Tone

Friendly and Approachable, Encouraging and Supportive, Playful and Fun, Educational and Nurturing, Passionate and Enthusiastic, Authentic and Trustworthy

Brand Values

• •Diversity
• •Connection
• •Opportunity
• •Fun
• •Quality
• •Education through Play
• •Accessibility
• •Empowerment
• •Inclusivity
• •Global Citizenship
• •Joy

Best Practices

• •Always Emphasize "Fun" and "Play": Frame learning as an enjoyable adventure, not a task. Use words like "joyful," "playful," "adventure," "discover," and "explore."
• •Be Inclusive and Supportive, Especially to Parents: Acknowledge the challenges parents might face and position Feppy as a helpful, encouraging partner. Reassure non-bilingual parents.
• •Use Positive and Uplifting Language: Words like "happy," "bright," "empower," "grow," "connect," and "celebrate" align with the brand's core. The name "Feppy" itself is a reminder of this.
• •Highlight Quality and Thoughtfulness: Casually mention the expert curation, beautiful illustrations, and unique features like audio-video support to build trust and convey value without being overly technical.
• •Incorporate Values Naturally: Weave in themes of diversity, connection, opportunity, and global citizenship into storytelling and product descriptions to reinforce what Feppy stands for.

Social Perception

Positive and Trusted Resource, Supportive for Parents, Fun for Kids, High Quality, Innovative, Mission-Driven, Community-Oriented

Copy Examples

• •Headline: Unlock a World of Words, One Playful Moment at a Time! Body: Imagine your child giggling as they learn Spanish and English with colorful characters and exciting games. Feppy makes bilingual learning a joyful adventure, sparking curiosity and building confidence. No Spanish? No problem! We're here to support your family every step of the way. Let's grow "feppily" bilingual together!
• •Social Media Post (Image: Child happily playing a Feppy game): Text: Storytime, playtime, learning time – all rolled into one big smile! 😊 Our Feppy boxes are packed with love by bilingual educators and artists to make discovering a new language feel like pure fun. What bilingual adventures are you having this week? Share below! #FeppyKids #BilingualFun #PlayBasedLearning
• •Email Subject: Psst... Learning Spanish Can Be This Easy (and Fun!) Body: Tired of language lessons that feel like chores? At Feppy, we believe in the magic of play! Our award-winning bilingual books, songs, and games immerse your child in Spanish and English naturally. Watch them explore new worlds and connect with diverse cultures, all while simply having a blast. Ready for giggles and growth?
• •Product Description Snippet (for a new book): Text: Meet Sofia and Leo in "The Magical Friendship Tree"! This beautifully illustrated adventure teaches the values of sharing and kindness, all while introducing key Spanish vocabulary. With our unique side-by-side text and scannable audio-video book, you and your little one can enjoy the story together, building precious memories and bilingual skills. Because at Feppy, every story is an opportunity to connect and grow.
• •Website Banner: More Than Just Words. It's a Feppy Thing! Text: Join thousands of families discovering the joy of bilingualism. With Feppy, you're not just teaching a language; you're opening doors to new cultures, friendships, and a brighter future for your child. Experience the difference of play-based learning designed with heart.